OPERATOR PROFILE


Te customer experience is still at the heart of Frisch’s Big Boy, almost 80 years after launch. Amelia Levin tracks the story behind a brand that appeals to different demographics with its menu of fast food favorites


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Legacy with modern appeal


f you’ve ever been to Cincinnati, you’ve likely had five-way (or three- or four-way, if you prefer) chili. You know, the big bowl of spaghetti loaded up with a semi-sweet and savory,


cinnamon-chocolate-spiked chili and topped with shredded cheddar cheese, chopped raw white onions and/or beans.


A TRUE DELICACY


While Skyline Chili is most famously known for first serving this staple, Cincinnati locals and visitors have also been flocking to Frisch’s Big Boy for their fix – referred to as “chili spaghetti” on the menu and served with Frisch’s Texas toast – for 76 years. Te regional chain isn’t just known for this core dish; other signature dishes include fresh-griddled Big Boy burgers topped with Frisch’s tartar sauce, breakfast bar and famous hot fudge cake (circa 1970). “Fewer and fewer


restaurant brands today have the kind of legacy that Frisch’s Big Boy has,” says


chief executive officer James Walker, a veteran


restaurant executive who has held leadership


positions with Nathan’s Famous, Subway, Baja Fresh and Cinnabon. He joined the chain in August 2022. “Te people of Cincinnati and surrounding areas have an emotional connection with


this brand. My ultimate goal is to guide us in leveraging our brand equity.” A family-friendly,


kid-friendly restaurant that’s also a favorite among > 19


WORLDWIDE


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