IMPROVE THE MOVE-IN PROCESS & IMPROVE YOUR BOTTOM LINE
CLOSING OUT AN ERA OF THEIR LIVES
By Maureen Longoria Co-founder and CEO of LivNow Relocation
link /maureenlongoria
What happens between the time the senior signs their contract and move-in day? More importantly, what doesn’t happen? It has often been said that relocation is the third most stressful event in your life behind death and divorce. When a senior moves into a senior living community, many times it’s precipitated by the death of a spouse. They are now experiencing two of the most stressful events of their life simultaneously. Yet all too often, the senior is left to manage the physical process on his or her own. But even more difficult and detrimental to moving forward is the emotional aspect of this process. There is no doubt a large portion of the “not ready” leads in the CRM are those seniors who are overwhelmed by both the physical and emotional aspects of the relocation process.
Dealing with the emotions of closing out, what was most likely the greatest era of the senior’s life, and saying goodbye to decades of memories, treasures, neighbors, and friends is paralyzing for many. While they know moving would be a good decision, they are fearful for what they are losing. The burden to help the senior with this transition generally falls on their adult children who are already overwhelmed with their own busy lives and often heightens the emotions behind the move (i.e. adult children not appreciating the ‘stuff’, frustration with the pace at which their parent is moving, not appreciating the emotions involved in moving, etc.). And for those that don’t have children to lean into, it can be a very lonely experience. While there are some great people providing some terrific services for seniors, you cannot rely on those fragmented suppliers to ensure a smooth transition or help them with other aspects (i.e. selling their home, bridge loans, etc.). As a result, when the senior finally shows up to the community, they often arrive exhausted, sad, emotional, and/or questioning their decision. Those feelings skew their first impression of your community and will impact future referrals.
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