_^|[|hBroo^dvertl8er ftTImes,Thursday, March 31^2011 ” Mltoerooadvertl8er.co.uk « x I i l h o C l t o ^ l A « * i o ^ r M a r c h 31.2011


Choose a top West End show from our fabulous selection which includes Billy Elliot, Chicago, Dirty Dancing, Blood Brothers, Jersey Boys, Legally Blonde,


iL E G A L L l % ■ Saturday Night


London Theatre 2 days, monthly departures throughout 2011 from £124.95pp


• A ticket fora Saturday evening perfomiance of the show ofyour choice from ourfebulousselection


• Overnight stay at a 4 star outer London hotel with foil English breakfast


• Free time in London for shopping or sight-seeing


• Return coach travel from Burnley, Clitheroe, Coined ■ Nelson SrPadiham


—


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. show of your choice from our fabulous selection • Overnight stay at a 4 star outer London hotel with dinner&foll English breakfast •Afterdinnerdisco


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• Free time in London forshopping orsight-seeing Retuni coach travel from Burnley, Clitheroa Qjlna Nelson &Padiham


Dine & Dance 2 days, monthly departures throughout 2011 from£129.95pp • A ticket for a Saturday matinee performance of the


London Theatre SHREK The Musical London Showstopper


by Rail 3 days, Friday departures throughout 2.011


from £169.95pp • Return standard class rail travel to London from Manchester Piccadilly or Preston


: selection


- A toppritxd ticket for a Friday evening performance of the show of your choice from our febulous


• 2 nights stay at a choice of 4 star London hotels withbieakfest • ,


• Free time in London for shopping and sight-seeing


Les Miserables, A/lamma Mia!, Phantom of the Opera,


Love Never Dies, Shrek The Musical, The Lion King, The Wizard of Oz, We Will Rock You and more!


Friday Night Special London Theatre 2 d a y s, departing 17 Ju n e 2011 frorn£139.95pp '


• A top priced ticket for a Friday evening performance of the show ofyour choice from our fabulous selection .


•Ovemightstayatthe4starTowerGuoman hotel with • continental breakfest


• Free time in London for shopping or sight-seeing


• Return coach travel from Burnley, aitheiOQColn^- Nelson & Padiham •


today ^ 31:03:11 co.uk, The Chthero^ Advertiser and Times puts you in the driving seat Hillendale


fabulous West End shows; and fantastic shopping. So why not join one of our superb London breaks and enjoy a glittering weekend in our amazing capital city.


f A I S- ; royal history and traditions-


1 Optima Hybrid is a unique collabo­ ration between numerous Kia facili­ ties around the world. The ‘full parallel hybrid system’


ogy Research Institute near Seoul, together' with the Namyang Re­ search and Development facility the


^ coming Kia models during the next I decade.


Nigel Demaline, General Sales . — ............................— ------------------------


f Historic Royal Palaces ■&JheHoaslsof‘ vParliamenti


' ■ K 9«ure at theTate Mixiefrirsee the splendour and “ftiKfngvievwfomtheTm


V'^Mi'ni/l^riSon&isfeutairate^reJe, and a symbol of modem Britain'


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of gilded el^anceTh^’are your heritage on our five day guided tourrfBritain's^S^^'l


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tion in September 2011, the Optima Hybrid employs a truly innovative Kia-developed hybrid powertrain that delivers a unique blend of per­ formance - acceleration to 62 mph (100 kph) in 9.2 seconds and a top speed of 121 mph (195 kph) - plus class-leading fuel economy, achiev- ‘Rg R 40.7% fuel consumption im­


Manager at. Periys commented on the new EcoDynamics: “Kia is well and truly on the map as one of the biggest car manufacturers in the world. Kia offer innovative technol­ ogy to its clients and through this are producing quality vehicles at a frac­ tion of competitor prices.” _ Scheduled to begin mass produc­


created for the Optima Hybrid will be further developed for use in forth-


provement compared with the stand- ard US petrol version.


the Optima Hybrid’s petrol engine and the electric motor, enabling the petrol engine to be de-coupled from the powertrain so the sleek saloon can be operated in zero-emissions, full-electric drive mode from stand­ still up to 62 mph. Furthermore, the system’s configuration does not re­


equipped with an ingenious, simple and cost-effective ‘parallel hybrid system’. The 2.4-Iitre petrol engine is paired with a small electric motor and drives the front wheels via a six- speed automatic transmission - with­ out the traditional torq^ue converter. A special clutch is fitted between


The Kia Optima Hybrid is quire a high-capaci^ electric motor


brid operates in Electric Mode. As vehicle speed increases, the Hybrid Starter motor/Generator (HSG) starts the petrol engine and the clutch is closed, allowing the engine to take over the task of powering the car. The electric motor switches into hybrid operation and serves as either a secondary engine (during full acceleratioii and hill-climbing) or a generator (during cruising and deceleration) to recharge the battery pack as necessary. Whenever the car


toring When setting off, the Optima Hy­


and generator, saving both weight and cost. Seamless driving for everyday mo­


jor step towards the company’s goal of manufacturing and marketing environmentally-friendly personal transport for future generations. A product of Kia’s Eco-Technol-


Dynamics’ era, the Optima Hybrid, first shown at the Los Angeles Auto Show last November, is another ma­


THE all-new Optima Hybrid sa­ loon makes its European debut at the Geneva Motor Show, raising Kia’s environmental credentials to a new level. Taking Kia forward into its ‘Eco­


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R A I M G E F ? O \ / E R


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Optima Hybrid drives the Kia forward into 'EcoDynamics' era


mised engine


is guaranteed by the Optima Hy­ brid’s 30kW Interior Permanent Magnet (IPM) synchronous electric motor, which produces 40.7 ps and 205 Nm of torque from O-to-1,400 rpm in electric mode, and the com­ bined (electric motor plus gasoline engine) hybrid powertrain output of 209 ps and 265 Nm of torque'. State-of-the-art batteries & opti­ -


hybrid operation is automatic and seamless. A responsive and rewarding drive


lithium polymer battery array devel­ oped in partnership with LG Chem. Lithium polymer is ideal for automo­ tive applications and these new bat­


IGa’s Optima Hybrid employs a


converts kinetic energy into electrici­ ty for storage in the battery pack. The 8.5 kW HSG also functions as a gen­ erator to re-charge the battery pack if the state of charge is low when the car is stationary. Throughout the en­ tire driving experience, in eveiyday motoring, under all conditions, the


comes to a stop for more than a few seconds, the petrol engine automati­ cally shuts off to conserve fuel and minimise emissions. When braking, the electric motor


models; in th e range , pop into the dealership on Accrington . ' Road, Burnley or call 01282 427 321. Alter­ natively log on to the all new Perrys website- www.perrys.co.uk


Perrys Burnley Kia Accrington Road, '


' . : Burnley BBU SEX 0 1 2 8 2 7 8 9 0 6 4


modified the six-speed automatic transmission found on the conven­ tional Optima for hybrid application. The traditional torque converter is replaced with the electric motor and a high-efficiency oil pump. This al­ lows EV mode operation, maximises regeneration of kinetic energy dur­ ing braking and also provides a more responsive drive than competitors’ eVT systems. For more information on any Kia


al, instant and continuously available torque from the electric motor, Kia has modified its popular four cylinder 2.4-litre Theta II engine to maximise its efficiency and achieve a 10% fuel saving over a regular Theta engine. For the Optima Hybrid, Kia has


teries provide an optimum balance between power delivery, energy den­ sity and thermal stability. Reliability is so good that the Optima’s battery pack will not need replacing during the vehicle’s lifespan - at least 10 years and 150,000 miles. Taking advantage of the addition­


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