Clitheroe Advertiser andTimes, November 20th, 1980 11


When that car exhaust needs replacing HERE’S THE BEST DEAL


'V t >’» V FOR MILES AROUND r> ym i


WHEN , the time comes to replace the exhaust ’ system of your car; and you are looking for the best deal around,' then Clitheroe man Mr Stephen Margerison, who runs : Blackburn Exhaust Specialists, in King Street, Black­ burn, has some sound j advice foi’ you. “When you go for an


e x h au s t system — whether it be at your local garage, the main agent for your type of car or an exhaust centre — ask for an 18 month guarantee.


THE man to see if you have any exhaust problems — Mr Stephen Margerison, pictured with a couple of examples„ of the extensive range of systems in stock. Note the extra support


brackets on the rear expansion chamber.


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THE spacious workshop, with various models on the hoists ready for the fitters to deal with


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such a guarantee, we at Blackburn E x h au s t Specialists believe that you are buying your ex­ haust from the wrong p la c e ,” says Mr Margerison.


“If they cannot give you


iis what Mr Margerison’s company offers — the


An 18 month guarantee on all full exhaust systems


Advertising feature


only exhaust centre in the Blackburn area to do so. It was about two years,


ago that Mr Margerison’s firm, started to gain a . reputation for fitting:: genuine factory parts rather than the usual, much less reliable replace­ ment parts. “When you buy a new


car,” says Mr Margerison, “the exhaust is made of aluminised steel—that is, coated with aluminium — and has. a life expectancy of about two years. The, replacements now


supplied by most exhaust centres are made from the much weaker mild steel and are only expected to last about 12 months. “We felt two years ago


the manufacturers’ part, we have been monitoring not the number of sales, but how. many customers return with complaints -- about the aluminised ex­ hausts and how long it takes them to come back, if at all. “Results from that monitoring have been so impressive over th e . months that we now feel the time is right to in­ crease the period of guarantee on full exhaust systems from 12 to 18' months. “Words can only say so


“Since we introduced


that we should strive to offer customers something better — and, believe me, there is nothing to beat the genuine factory ex­ haust that is on your car when new.


much about the quality of our exhausts — the new 18 month guarantee will' prove their quality.”


• embark on a revolutio­ nary form of publicity which will spread their name and impeccable service to almost 300,000 telephone, sub­ scribers in the north­ west. Mr Margerison has


BLACKBURN Exhaust Specialists are about to


Spreading the name


we can: offer an extended : , ' guarantee on a part system, the’ reliability of which always depends on how good the rest of the system is.. "Indeed, in the long „


run, the customer is much better off having a full system fitted.” ; : ^ v ; Mr Margerison adds: “A


friend of mine with a chain of exhaust centres around Manchester has been giving '18 month guarantees for three years now and was one of the first in the country to introduce them. “He-gives the customer


the kind of guarantee they want to see — no small print, just a simple . message. There, as well as here, the guarantee is very flexible, with no con­ ditions as such. “Anyone who brings


“part or full system or whatever is required.” Mr Margerison is anxi­


their aluminised steel genuine factory exhaust system within 18 months will have it replaced free of charge with an identical


ous that customers should not have to return comp­ laining of minor faults after fittings have been finished. “We advise clients on


Si SB® * WvK&iWmVV'i


pulled off .something of ' a coup in becoming the single firm in the Blackburn Telephone Area which will be able to insert a cardboard full page advertisement in the next edition of the local ‘‘Yellow Pages” directory. “It is amazing how


UAH8S8J


many people see the Yellow Pages,” said Mr Magerrison, “so it is re­ ally something for us to be the first firm in this area to be. able to take advantage of the Post Office’s brand-new type of advertisement. ‘‘Anyone flicking


general matters of repair and carry ‘ out: rigorous checks at the end of the jobs,” he says. “We have more: than


' carts.”


THE main entrance and.spacious forecourt of the firm’s bright modern premises.


is on service


EVERYTHING at Blackburn Exhaust S p e c ia l is t s ’ King Street headquarters is


dirty, grubby back street garage setting,” says Mr Margerison, who designed the


geared to ensure first . ultramodern spacious class service for the premises himself.


customers. “What we ares


trying to do is sweep away the old image of businesses like ours operating in some


5,000 exhausts of different types in stock at any one time and can handle any­ thing from Minis to dust- 1


- which then adds to the cost.


through the directory naturally stops at the advertisement and it is a great way of spread­ ing the word over’a very wide area.”


lives at St Paul’s Close, Low Moor, points out, however, that the ' 18 month guarantee only ap­ plies to full exhaust sys­ tems — part systems will still be subject to the standard 12 month war­


Mr Margerison, who


ranty. There is simply no way


Blackburn E x h au s t Specialists’ reputation around the Blackburn area — and increasingly further afield — is offered by the story Mr Margeri­ son epjoys telling of when a customer at a rival ex­ haust centre went back five times in a few weeks to complain about the fit­ ting of a system. In th e end, th a t


Ample evidence of ■


numerous spare parts for sonie of the trickier jobs. With other agents, it can take time to order parts


The firm also has


is someone to do the job right away, at a competi­ tive price and with the best quality results,” he says.


“What the public wants


can leave his car on the forecourt, where there is room for about 20 vehi­ cles, and step inside the, attractive reception area' to be quoted a price for an exhaugt system.


Any potential customer


can relax in comfortable surroundings, with toilet and other facilities, and browse


If satisfied, the client through


magazines while the staff take the car into- the workshop to tackle the job.


wishes to leave the car to go to work or to pop into the nearby town centre to do some shopping, that is no problem, either., When the parts are


However, if a customer


fitted, the vehicle is.- simply driven to the rear car park, which can ac­ commodate up to 30 models, to await its owner’s return. Six fitters operate in


the workshop, which is set out in herringbone style to provide ample space for a continuous stream of cars to be dealt' with on the ramps, with­ out congestion. Two load- ; ing bays allow extra leeway and time for the workforce. The premises cost about


£140,000 to build just about a year ago and are only a few doors away from Mr Margerison’s former base, started five years ago. It has been very much


' and the best possible deal — always comes first.


centre’s solution to the problem was to send the customer to Blackburn Exhaust Specialists — “because even a rival firm knew that our service could not be bettered,” says Mr Margerison. Praise indeed for a firm where the customer —


a family affair, with Mr : Margerison’s parents, Mr and Mrs Russell Margeri­ son, helping with the de­ coration of the reception area. His wife Susan acts ' as receptionist. The set up is very im­


pressive, but' the tempta--. tion to branch out into other kinds of car repairs has been resisted. “I want to concentrate


MRS SUSAN MARGERISON hard at work behind the counter in the bright attractive reception area.


on exhausts and achieve a position where the cus­ tomer knows he is in safe h a n d s ,” says Mr Margerison.


WE PROUDLY ANNOUNCE AN


r e s in years BECAUSE OUR EXHAUST SYSTEMS are STRONGER, LAST LONGER, are EXPERTLY FITTED, BETTER PRICED


THERE ISN’T AN EXHAUST CENTRE OR GARAGE THAT CAN BETTER OR EQUAL THIS


BLACKBURN EXHAUST SPECIALISTS


s. t .r ,>*..*■ i t S’S-t- t.t.- f.fijf-* -* '.* *


■ I


ON ALL FULL EXHAUST SYSTEMS THAN OUR COMPETITORS AND FITTED FREE.


SAVE Tel. BLACKBURN


k TYPICAL COMPETITORS’PRICE


POUNDS WITH A QUALITY EXHAUST


m FOR EXHAUST SYSTEM WITH 12 m MONTHS GUARANTEE . S k CORTINA 1600 MKIV £42.55 W inc. VAT


I OUR PRICE WITH 18 MONTHS F . GUARANTEE ONLY £ 4 1 .4 0


FORD ESCORT 1300 MKI & II TYPICAL COMPETITORS 1 1 PRICE WITH 12 MONTHS GUARANTEE £34.50 inc. VAT


OUR PRICE WITH18 MONTHS GUARANTEE £ 3 2 .2 0 , | |


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