DE S IGN CENTRE
Gyms and spas will feature thermal-contrast therapy
spaces and guestrooms become personal sanctuaries incorporating on-demand meditation and fitness integrated via smart mirrors.” For Alessia Genova, integrating wellness should be instinctively organic with sensorial bathing experiences, biophilia and spaces that reconnect guests to natural rhythms. “We’re seeing a rise of the ‘third space’ – not public, not private – lounges, libraries and salons that foster introspection and soft, social interaction.” As multigenerational travel rises in popularity,
particularly among luxury travellers, flexibility of space has become a key requirement. “It requires flexibility in planning room and adjacencies, as well as thoughtfulness about how amenities are designed,” says Ed Bakos. “Multi-family residences attached to a hotel ‘clubhouse’ offering special amenities are definitely on the rise. When the Four Seasons Naples opens, it will feel as if this fabulous hotel exists within the glow of an exclusive community.”
RESIDENTIAL APPEAL Hotel-branded residences, combining luxury, exclusivity and five-star services with the privacy,
longevity and
comforts of an independent home, are big business. Call it the Airbnb knock-on effect, but we all like to travel and live like locals now. The Hoxton Edinburgh features The Apartment, a residential-style ‘meeting and events’ concept that contains a screening room, plus three self- contained, three-bed, three-bath ‘houses’. Martin Hulbert Design has just completed The Dower House, a Grade II-
“TRAVELLERS WANT TO ENJOY THAT LOCAL EXPERIENCE, WITH A HUB WHERE THEY CAN ENJOY CURATED ACTIVITIES AND MEET OTHER PEOPLE”
listed private residence attached to Coworth Park. The brand making waves here is The Other House,
with an outpost in South Kensington, Covent Garden opening soon and more London neighbourhoods to come. “Travellers want to enjoy that local experience, but they also want quality-assured service, and a hub where they can enjoy curated activities and meet other people,” says CEO Naomi Heaton. “We call it a Residents Club, which combines Club flats, a buzzing hub and complimentary access to a private members’ club – people are residents, not guests.” This hybrid living suits frequent travellers, digital nomads and corporates planning fewer but longer stays. “Some even bring their pets; all are seeking community in an age of digital isolation,” she says. The concept is proving most popular with Brits (playing a pied-à-terre function) and Europeans, with travellers from the Middle East close behind. “In 2025 we’ve witnessed a 14% year-on-year growth across our long and extended stay business, a clear indication that people are embracing more flexible, globally mobile lifestyles.” It appears we’re all travellers now, and for hospitality designers, that can only mean a bon voyage!
ABOVE, TOP The Other House is elevating the aparthotel concept. The Covent Garden outpost includes a dramatic five-storey atrium that is home to a private members’ club, and across the site its designers have incoporated fabric and wallcovering from Romo, Dedar and Cole & Son. ABOVE, BOTTOM: For the bedroom suites at Montcalm Mayfair, Studio Mica sourced from showrooms including Visual Comfort & Co, The Rug Company and Casamance
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© Will Pryce
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