THE INTERVIEW
small problems don’t turn into major roadblocks. Through all of these challenges, I’ve come to embrace failure as an essential part of progress. It’s not about avoiding mistakes, but about how quickly and effectively we learn from them. By staying open to feedback, being adaptable, and maintaining a long-term perspective, we continue to grow stronger as a company and as leaders.
Company profile
For more than 50 years, American Crane & Equipment Corporation has been a trusted innovator of high-quality speciality lifting equipment. As a leading manufacturer of cranes, hoists and other material handling equipment, along with various parts and components for standard, custom and nuclear applications, the company is committed to high-quality products and customer satisfaction in an industry without room for mistakes.
At American Crane, GRIT Matters: the company puts perseverance, heart and integrity into everything it does. That is the core of its culture, and it’s the foundation for the values that drive the company to put its people first and delight its customers with high-quality solutions that make their lives easier.
OCH: What do you like about this business? KN: Manufacturing is a dynamic and rewarding industry. I love the tangible results of our work – seeing a piece of equipment that we built help power a nuclear plant or support a critical infrastructure project is incredibly fulfilling. Manufacturing is also an industry of problem- solvers, innovators and builders. Every day presents new challenges and opportunities to improve, evolve and push the limits of what we can create.
In leading our business, I’m continually
fascinated by the diverse applications of our products and the innovative spirit of our team. I’m constantly awed by the brain power and creativity that drives us forward, opening up new possibilities in every corner of our industry. While managing people certainly comes with its challenges, it’s the most rewarding part of what we do. I see every challenge as an opportunity to learn and grow, and I believe that overcoming
these obstacles is part of the fun and excitement of our work.
OCH: What makes your company unique? KN: American Crane is unique because of our people and our culture. Our GRIT Matters philosophy has fostered a company where employees feel valued, engaged and committed to our mission. We also stand out through our willingness to take on complex, high- stakes projects that require custom solutions. Additionally, our investment in workforce development and training ensures that we continue to grow, not just as a business but as a team.
OCH: What is your view on the future of the overhead cranes business? KN: The future of the overhead crane industry will be shaped by technology, automation and smart solutions. In 2019, we made a deliberate move towards integrating modern technologies into our equipment. We recognised that staying at the forefront of innovation was essential for long-term competitiveness. This led to the creation of our Innovation Lab, where cross-functional teams explore and develop new technologies such as NorLink Smart Crane and NorLink MHIoT solutions. However, innovation isn’t just about technology – it’s also about how we work.
" Manufacturing is a dynamic and rewarding industry."
38 Spring 2025 |
ochmagazine.com
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