Company insight
Exceeding the highest vitamin K2 standards
While the Gnosis brand MenaQ7 has long signified “quality based on science”, it is also a trailblazing brand, first earning certifications that brand owners and consumers hold in high regard, setting the bar for the category.
quality-conscious brand owner might select MenaQ7 vitamin K2 as MK-7 because of its unshakable body of evidence confirming safe and efficacious health benefits – 22-plus published human clinical trials. It could be the strong co-branding that comes with using the best and first clinically validated vitamin K2 as MK-7. Another reason might be the cooperative and educational marketing that companies using MenaQ7 in their product have at their disposal. Essentially, brand owners come for the K2 science, but they stay for the partnership. Yes, these are all critical points of differentiation for MenaQ7 versus other vitamin K2s on the market. Another undeniable fact is that MenaQ7 is produced meeting the highest quality standards, cultivating loyalty to the end consumer.
A
An adequate intake of vitamin K2 has been shown to positively influence bone health and the cardiovascular system.
Truly natural
Gnosis by Lesaffre can provide a natural product that perfectly mimics what happens in nature by harnessing the power of microorganisms. The company’s strict adherence to a proprietary multi-step process of fermentation, concentration, formulation, purification and packaging and quality control affords Gnosis the distinction of proudly offering K2 as MK-7 from fermentation, providing brand owners with a product from natural origins.
In-house production
guarantees transparent purity How can one tell that MenaQ7 is highly pure and safely produced? Gnosis invites companies to visit its in-house European
Ingredients Insight /
www.ingredients-insight.com
cGMP plant, which produces more than 99% all-trans material while ensuring supply safety. The company’s in-house European production provides clear- cut transparency into the natural fermentation process, providing the highest quality and natural vitamin K2 as MK-7 in today’s market. It is worth noting that Gnosis provides the only fermented source of vitamin K2 as MK-7 in Europe, produced with no intermediaries or brokers, ensuring complete and efficient transparency. Gnosis can, therefore, guarantee a reliable supply chain tightly controlled from the raw material to the final ingredients.
Ensuring stability
Numerous factors can impact the stability of menaquinone molecules. Gnosis is familiar with all of them thanks to an overarching understanding of the molecule and close relationships with its brand owner partners. It eliminated stability concerns with the award-winning Vitamin K2 Matrix protective technology, which has been applied to the clinically validated MenaQ7. The result: MenaQ7 Matrix.
Compared to microencapsulated alternatives in the market, the Matrix technology enables natural protection with the shortest list of ingredients with no additives and no coating. These attributes are unique in the industry and offer a value proposition that sets it apart from yesterday’s standards.
Clean label proponent Gnosis respects brand owners who seek to create labels not muddled by additives and additional ingredients. The MenaQ7 portfolio, including MenaQ7 Matrix, guarantees naturally sourced K2 from fermentation; the shortest list of ingredients, eliminating the need for additives and preservatives; materials processed without irradiation, excessive heat or sterilisation; only non-GMO ingredients – MenaQ7 has been verified by the Non-GMO Project since 2015 – ; material certified halal and kosher; and vegan friendly. Furthermore, brand owners using MenaQ7 can confidently formulate, knowing that their product is free from heavy metals, toxins, pesticides, animal materials and all-known allergens, including soy.
Brand owners must find the solution that best meets their needs. One must start with the highest quality raw materials to offer a high-quality brand. No other supplier can boast their vitamin K2 as MK-7 meets a higher standard than MenaQ7, nor can they truthfully claim to deliver the proven health benefits confirmed through intense (and ongoing) clinical research. ●
www.gnosisbylesaffre.com/ ingredient/menaq7/
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