Contents 20


of these alternatives is called into question, while some companies are at risk of greenwashing. Lauren Hurrell explores the broader trend in the cruise industry towards greener alternatives, examining the risks and challenges associated with this shift.


23 Greening the Oslofjord: A blueprint for zero-emission passenger transport SEAM


Operations


24 Getting AI into T&T With the cruise sector only just


getting back to pre-pandemic levels, the latest hype cycle of AI threatens to overhaul operations once more. But it also offers an unparalleled opportunity: access, better management of resources and the potential to quell kickback against the sector. Dan Cave speaks to Professor Iis Tussyadiah, dean of Surrey Business School and lead coauthor on the World Economic Forum’s Travel & Tourism Development Index, to find out more about AI, travel and what sustainable development looks like on the open water.


27 Getting hot and cold SunStone Maritime Group


29 Part of the crew, part of the ship COLUMBIA


30 The best solution for on and offshore excellence Miele


24 6 World Cruise Industry Review / www.worldcruiseindustryreview.com


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