Fuels
Growth goals and green ambitions
Disney Cruise Line plans to nearly double its fl eet by 2031 by introducing a new class of smaller, more sustainable ships. These vessels will be powered by alternative fuels, but the viability of these alternatives is called into question, while some companies are at risk of greenwashing. Lauren Hurrell explores the broader trend in the cruise industry towards greener alternatives, examining the risks and challenges associated with this shift.
ruise operators face growing pressure to balance expansion with sustainability compliance in a booming industry. As they invest in fleet growth, they must navigate stringent regulations while meeting changing customer demands. Many are exploring alternative fuels to reduce emissions, but the push for authentic compliance intensifies. The Cruise Lines International Association (CLIA) aims to cut carbon emissions from the industry fleet by 40% by 2030, in line with the International Marine Organisation’s goal for net carbon-neutral cruising by 2050. At its latest fan expo, ‘D23: The Ultimate Disney Fan Event’, Disney unveiled plans of fleet expansion, bringing the total to 13 ships by 2031. The Disney Experiences company assures these vessels will be more sustainable, but while many companies are investing in greener technologies, there are legitimate concerns about viability and greenwashing in the
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industry. As the sector continues to flourish, the pressure is on to make cruising a greener, more sustainable way to travel.
“As we expand our fleet, it is important that we continue to provide a variety of experiences for our guests. Families enjoy the diversity of vacations we offer, from our classic vessels to our Wish-class ships. They also expect to explore a broad range of destinations, including those that prefer to host smaller ships,” said Thomas Mazloum, president of new experiences portfolio & Disney Signature Experiences. “At the same time, we are focused on implementing new technology and designs that align with our long- standing commitment to the environment.”
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