From the editor
Getting the green light
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World Cruise Industry Review Volume 1 2025
Editorial Editor Patrick Kingsland Production manager Dave Stanford
Group art director Henrik Williams Designer Martin Faulkner
Commercial Client services executive Ruchita Marwaha Publication manager Tanvir Choudhury
tanvir.choudhury@
btmi.com Senior account manager Arun Mistry
World Cruise Industry Review is published by Business Trade Media International.
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A
s the world pushes for cleaner, more sustainable travel, cruise lines are increasingly investing in alternative fuels, battery power and innovative green technologies. Yet, while the ambition is commendable, the reality is far more complex. Can these solutions truly deliver on their promises, or are they simply a stopgap in an industry still grappling with its environmental impact? Disney Cruise Line’s ambitious plans to nearly double its fleet by 2031 with a new class of smaller, more sustainable ships highlight the growing momentum for change. These vessels will rely on alternative fuels, a promising but still uncertain frontier. While many in the sector champion these developments, concerns persist regarding their long-term viability, the infrastructure required to support them, and the risk of companies overstating their green credentials. In this issue, Lauren Hurrell explores this broader trend on page 20, unpacking the challenges and opportunities associated with the industry's sustainability push.
Meanwhile, the conversation extends beyond fuel sources. Cruise lines are ramping up investments in battery power, cleaner propulsion methods, and advanced sustainability technologies. Yet, as Abi Millar investigates, how effective are these commitments in reality? Speaking with key voices, including Anthony Côté-Leduc from environmental advocacy group Équiterre, a spokesperson from the Cruise Lines International Association (CLIA) and Mathieu Petiteau of Ponant, she delves into whether these measures are enough to move the industry closer to genuine eco-friendliness on page 14. The path to a truly sustainable cruise industry is neither simple nor linear. While innovation continues at pace, scepticism remains. Are we witnessing the dawn of a greener future for cruising, or merely the rebranding of old practices under a new shade of green?
Patrick Kingsland, editor
World Cruise Industry Review /
www.worldcruiseindustryreview.com
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