Operations


Undulating hospitality A


Jane Pendlebury, CEO of HOSPA, looks at the ups and downs of conferences, events and weddings within the hotel space.


s we embrace the warmer weather and the promise of better days ahead, it’s not just the summer sunshine lifting our spirits, but also the resurgence of hope in the UK hospitality industry. Everything feels better at this time of year, but it’s good to see there’s statistical evidence that shows the positives aren’t merely down to the enhanced vitamin D of summer. Over the past few months, here at HOSPA, we’ve worked in partnership with De Vere Hotels and hospitality benchmarking specialists Hotstats and Venue Performance to meticulously analyse the current state of play when it comes to conferences and events across the UK sector.


This has seen us compile a white paper (downloadable via our website) looking into the statistics in detail. The results of what we’ve uncovered are undeniably encouraging.


Post-pandemic


Although it may seem long ago now, with many of us banishing painful memories of the pandemic from our minds, it’s easy enough to recall the chaos it brought. The impact on the industry in general was enormous, but for conferences and events, the effects were even more profound. From large- scale gatherings being stopped completely, to the staggered return to normal as official restrictions


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Hotel Management International / www.hmi-online.com


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