Company insight
Zel unveils its Costa Brava Gem. The brand, created by Meliá Hotels International and Rafa Nadal, will bring its innovative ‘Mediterranean House’ concept to the crystal-clear waters of Costa Brava.
A haven for nature lovers L
ifestyle hospitality brand Zel arrives in Costa Brava with its highly anticipated Zel Costa Brava. Following the success of its Mallorca debut in 2023, Zel brings its signature Mediterranean lifestyle with an active and social well-being philosophy to a stunning new location.
Nestled amid 35 hectares of nature between Cala Pola and Cala Giverola, Zel Costa Brava offers a prime location just minutes from the charming town of Tossa de Mar. This emblematic Costa Brava town is the perfect place to soak in the essence of the Mediterranean.
The 214-room hotel is currently undergoing a transformation to reflect Zel’s philosophy of embracing the outdoors. Expect dynamic outdoor spaces to practice up to 46 sports, and see biophilic design and a vibrant central patio – the heart of the
hotel. This space will feature a speciality coffee corner, curated concept store, modern supermarket and relaxation areas. Zel Costa Brava promises a distinctive culinary experience, alongside upgraded leisure, sports, wellness facilities and a complete events programme. Gabriel Escarrer, vice-chairman and CEO of Meliá, emphasises the ongoing partnership with tennis ace Rafael Nadal. “This energetic hotel, situated on one of the most spectacular Mediterranean coastlines, embodies our alliance with Rafa Nadal,” he says. “We are confident that Zel Costa Brava, with its exceptional location and the combined strengths of Zel, Meliá, Azora and Rafa, will become a leading destination for high-quality tourism in the region.” Echoing this sentiment, Nadal expressed his enthusiasm: “A new Zel hotel in the
Clear waters at Zel Costa Brava.
Costa Brava – a region that shares the spirit of Mallorca, where Zel was born. We understand the high standards Zel represents... we’re proud to expand hand-in- hand with Meliá. Nestled in Tossa de Mar, Zel Costa Brava offers everything Zel guests desire – nature, authentic experiences, and exceptional service.” ●
www.hellozel.com
Hotel Management International /
www.hmi-online.com
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