Business management & development
The transformative impact of AI
Artifi cial intelligence (AI) is reshaping the landscape of hotel business management. From personalised guest experiences to streamlined operations, AI offers a wealth of opportunities for hotels to thrive in an increasingly competitive market. Wendell Vaughn explores how it enhances guest satisfaction, optimises operations and revolutionises marketing strategies.
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n an era marked by rapid technological advancement, the hospitality industry stands at the forefront of embracing innovative solutions to enhance guest experiences and streamline operations. Among these technologies, artificial intelligence (AI) emerges as a powerful tool reshaping the landscape of hotel business management and development. From personalised guest services to efficient resource allocation, AI offers a plethora of opportunities for hotels to thrive in an increasingly competitive market.
Enhancing guests’ experiences In the hospitality sector, guest satisfaction is paramount for success. AI plays a pivotal role in enhancing guest experiences by offering personalised services tailored to individual preferences. Through machine learning algorithms, hotels can analyse guest data, including past stays, preferences and feedback, to anticipate their needs and provide customised recommendations. For instance, AI-powered chatbots deployed on hotel websites or mobile apps can engage with guests in real time, addressing queries,
“In the hospitality industry of the future, rather than people who interact with customers, the industry will need more data analysts.”
Professor Rachel JC Fu, University of Florida
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Hotel Management International /
www.hmi-online.com
Hotel Management International /
www.hmi-online.com
Alexander
LimbachShutterstock.com
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