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Hotel Management International Spring 2024
Editorial Editor Alex Summers
Sub-editor Wendell Vaughn Production manager Dave Stanford Group art director Henrik Williams Designer Martin Faulkner Head of content Jake Sharp
Commercial Client services executive Ruchita Marwaha
Publication manager David Chai
david.chai@
progressivemediainternational.com Managing director William Crocker
Hotel Management International (USPS 6243) is published quarterly by Progressive Media International, which is a member of the Audit Bureau of Circulations, and is an offi cial publication of the European Hotel Managers Association.
Registered in England No 06212740. ISSN 2041-2452 © 2024
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, photocopying or otherwise, without prior permission of the publisher and copyright owner. While every effort has been made to ensure the accuracy of the information in this publication, the publisher accepts no responsibility for errors or omissions. The products and services advertised are those of individual authors and are not necessarily endorsed by or connected with the publisher. The opinions expressed in the articles within this publication are those of individual authors and not necessarily those of the publisher.
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impact those operating in the sector. In this edition, our cover story takes us to the ethereal landscapes of Iceland, where the world-renowned Blue Lagoon serves as the backdrop for an unparalleled retreat. Milly Rochow invites us to immerse ourselves in the serenity of The Retreat, a luxurious 60-suite resort offering guests an exclusive sanctuary amid the natural wonders of the Blue Lagoon. As you read through her insightful exploration, you’ll discover not just a spa destination, but a harmonious blend of nature, luxury and rejuvenation. Once in a Blue Lagoon, indeed, The Retreat stands as a testament to the transformative power of immersive hospitality. From the soothing geothermal springs to the meticulously designed suites, every aspect of this haven reflects a commitment to providing guests with an unforgettable escape. As we marvel at The Retreat’s embodiment of tranquility and indulgence,
From ethereal to artificial W
it’s evident that such destinations serve as catalysts for innovation within the broader hospitality industry. One such innovation that continues to reshape the guest experience is the integration of AI in hotels and resorts. In an era where personalisation is paramount, AI emerges as a powerful tool for anticipating and exceeding guest expectations. From personalised recommendations to streamlined check-in processes, AI-driven solutions empower hoteliers to deliver tailored experiences that resonate with modern travellers. Moreover, AI’s ability to analyse vast amounts of data enables hotel management to make informed decisions, optimising operations and enhancing efficiency across various touchpoints. In the pages that follow, we delve deeper into the transformative potential of AI in hospitality, exploring author Q&As, essays from HFTP and thoughts on the part a CTO may have to play. Join us as we embark on a journey through the realm of AI-driven hospitality, where innovation (hopefully) meets impeccable service to create moments that linger long after check-out.
Alex Summers, editor On the cover: The Retreat at the Blue Lagoon, Iceland
Below: Hotels enter the Matrix
UK £109 EU €170 US $222 RoW $227 UK £173 EU €268 US $353 RoW $361
elcome to the latest issue of Hotel Management International, where we delve into the ever-evolving landscape of hospitality, exploring trends, innovations and remarkable destinations that
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