Events
End user and AV channel focus In other figures, 30% of ISE 2024 attendees stated themselves as end user, almost 60% of them were first-time attendees. End users were primarily focused on sectors such as auditoriums/theatres/ entertainment venues, audio/video production rooms for broadcast, corporate offices/collaboration spaces, classrooms or learning spaces and stadiums or sports arenas. AV channel attendees (70% of all ISE 2024 attendees, 43% of them first-time attendees) were heavily involved in AV integration/ installation, distribution/reselling, IT integration/ installation, AV manufacturing, rental/staging/live events/meeting planning.
Educational highlights and expert speakers
A total of 363 expert speakers participated in ISE’s programme of conferences, presentations and panel discussions.
The conference programme, produced by AVIXA and CEDIA, covered key vertical markets served by the AV industry, including content production and distribution, control rooms, digital signage, live events, smart buildings and smart home technology. Keynote addresses from multi-Academy Award- winning director Sharmeen Obaid-Chinoy, digital artist Jeroen van der Most, and creative partner Sofia Crespo provided valuable insights into the transformative power of storytelling, creative AI, and innovative projection mapping.
Media coverage and social media impact
A total of 634 international media representatives from 36 countries covered the event, with extensive coverage in news outlets and media sources. In the three-week period 24 January to 9 February, ISE 2024 was the subject of 13,658 online editorial articles, 1,880 of which were created by ISE media partners. In the same period, Tier 1 media (national newspaper/business media) coverage of ISE 2024
Hotel Management International /
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comprised 612 online editorial articles, 79 print articles, 70 radio features and 53 TV features. During the week of ISE 2024, 4,707 posts using #ISE2024 were sent on X (formerly Twitter), with a total of 867,455 impressions and a potential reach of 10.94 million.
What the future holds
As the industry reflects on the success of ISE 2024, excitement builds for the future of pro-AV and systems integration, fuelled by innovation, collaboration and the shared commitment to pushing boundaries and enhancing user experiences. With the next iteration of ISE scheduled for 4–7 February 2025 in Barcelona, industry professionals can look forward to another unparalleled experience that celebrates the industry’s achievements and charts the course for its continued growth and evolution. Already, ISE 2025 is shaping up to be even larger than the record-breaking ISE 2024 with over 10% increase in current exhibitors re-booking booths compared with the previous year. The very strong demand for exhibition space has led ISE to expand availability by opening up Hall 8.1, enhancing opportunities for showcasing innovation and engagement. Space is still available, and the booking process opens up to new exhibitors on 1 March 2024. ●
Top and bottom: Among all attendee groups, 24,815 people visited ISE for the first time.
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