Technology
environment. Hotels frequently change quests and stories to keep guests engaged and provide recurring visitors with fresh experiences. Scavenger hunts and themed parties are examples of unique activities and challenges to make the experience more immersive. At the end of the journey, guests are given a symbol or certificate that serves as a special memento and strengthens their sense of achievement for completing the hotel’s mission. Gamification has reshaped hospitality by incorporating entertaining game aspects into guest encounters. It improves visitor engagement, loyalty and revenue. Examples like the Hilton Honors programme and inventive hotel quests transform regular stays into fascinating excursions. As the industry advances, companies that want to stay ahead must embrace gamification in order to build lasting connections and ensure happy guest returns.
How artificial intelligence changes consulting
Frederike Czerlinski, research scholar at the HFTP Research Center Middle East.
raditionally anchored in human expertise and interaction, consulting has valued the intellect of its professionals for data analysis, decision- making and strategic guidance. Despite the field’s standard reliance on interpersonal skills, rapid advancements in AI, and the increasing presence of AI applications that are frequently discussed today, anticipate transformations. The question is no longer about if AI will reshape consulting, but rather about how profoundly and imminently this will occur. The initial foray of AI into consulting has been marked by utilising data analysis techniques, predictive modelling and the automation of repetitive tasks. Each at their own pace, consulting firms are currently expanding their expertise and capabilities in AI consulting services. Tools powered by machine learning algorithms have begun to enhance decision-making processes, while natural language processing helps generate outputs from large amounts of unstructured data. Chatbots are frequently used in consulting workplaces, as they are in other industries.
T
Doing more with less: the consultant’s role
Beyond improving the quality of services provided, AI is influencing the internal operations of consultants. By taking over administrative duties and employing AI tools for the documentation and assessment of consulting units, consultants can now dedicate more time to strategic thinking and engaging with clients. The human element remains irreplaceable, but AI transforms our workspaces more than previous
Hotel Management International /
www.hmi-online.com
technologies. While there are concerns that AI might replace jobs, eliminating the need for human interaction, a more optimistic perspective suggests that by diminishing tasks, AI simplifies consultants’ responsibilities. In this way, consultants can deepen client relationships and focus more on delivering their expertise, while potentially generating more revenue through increased efficiency.
Concerns and challenges However, the integration of AI into consulting faces some hurdles, from bridging expertise gaps and managing data complexities, as well as overcoming tool limitations and building trust in AI systems. The crucial need to protect data privacy and security, as well as addressing the ethical concerns about AI’s decision-making capabilities, cannot be emphasised enough. These challenges must be thoughtfully addressed to fully realise the potential of AI in consulting.
Coming to conclusions
AI as it currently exists cannot replace creative problem-solving and ethical reasoning, as it operates within predefined data and parameters. This limitation underlines the importance of human experience, which far exceeds the capabilities of data sets alone, making human oversight of AI applications indispensable. Yet, the consulting industry stands to gain significantly from integrating AI. Its ability to process information rapidly, extract valuable insights and automate routine tasks promises a future where consultants can offer more value to their clients than ever before. Adopting AI, however, requires an approach where its risks are considered. As AI and human expertise collaborate, they can create a significant impact on consulting services. ●
19
VectorPixelStar/
Shutterstock.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37
