Company insight
Inventor, designer, manufacturer
The Germany-based company Kemitron has, for 45 years, successfully upheld a reputation on a global scale as a developer, designer and manufacturer of spa, wellness and sauna products. This success, of course, is not something that happens overnight, but is the result of hard work and an approach that, while adapted to current market conditions and circumstances, has been consistently followed over the company’s lifespan.
and solely on in-house research, development, manufacturing, design and creations. “We have always maintained a close and grown relationship with many of our customers for decades,” says Stephan Mayer-Klenk, CEO of Kemitron. “When one of these customers approaches us with a problem, we naturally try to make their everyday life easier.” Often this sets off an extensive process, starting with the idea, which is then tested for marketability.
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The next step is research, investigation and tinkering, followed by design and
Kemitron’s range of products has grown over time, a success which it says is owed to a careful creation process relying on in-house development.
planning. Once this is done, a prototype is built and tested for its functionality and suitability for everyday use. “Usually, many modifications and stress tests are carried out until we have a flawless product in our hands,” Mayer-Klenk continues. “Once this has proven itself, our technology is given an attractive design and only then do we go into series production with the best possible materials.” Every single one of these steps happens in the company’s own departments at Kemitron’s headquarters in Wendlingen, Germany.
“It can be a few years between the idea to this point. But it’s important that we take the time so that we bring a truly well-engineered product to market that doesn’t have teething problems. Only when we have gone this long way we can
Hotel Management International /
www.hmi-online.com
be confident that we are leaving our customers with the best possible product,” says Mayer-Klenk. “We are proud of the fact that we have been able to keep every step of production in-house to this day and the company philosophy of using only first-class and durable materials has proven itself over all these decades.” This sort of strategy results in loyal customers who trust the quality of the product and experience no or few problems over the years. Mayer-Klenk believes this is what garners Kemitron their reputation. “Our customers know that they can count on our technology over a very long period of frequent operation. And that reliability has become our trademark. Our customers appreciate that.” For these reasons, the entrepreneurial family also has always
emitron’s strategy has always fundamentally relied on high quality
refused to buy technology from other companies or to outsource production to low- wage countries.
A similar approach also applies to the fragrances and likewise to the care cleaners and disinfectants, which are also created or composed within the company and made from the best raw materials. The recipes used all originate from Kemitron. “The entire market has experienced difficult years worldwide. However, we have been able to make good use of these in order to continue perfecting our products. Our customers are thanking us for it,” says Kemitron’s CEO. Success proves him right. The interest is unbroken after
the quieter years, the stream of visitors at the last interbad trade fair in Stuttgart did not want to stop. “To unite all competences under one roof and to maintain it was the best way to go,” says Mayer-Klenk proudly. “Because this way we always have an overview, know each of our products down to the last screw, and therefore understand where problems can occur. And in the worst-case scenario, every product can be repaired in-house and does not have to be replaced at great expense. This saves nerves and is good for the wallet, as well as being environmentally friendly. And that’s irreplaceable!” ●
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