Business management & development
A platform for hotel owners
HOFTEL was founded back in 2005 as a low-key network of hospitality real estate companies, allowing members to share insights and compare notes across brands and continents. Since then, the group has expanded to over 70 members with around $100bn of hospitality-related property. Simon Allison, chairman and CEO of HOFTEL, offers insight from the top of this global organisation.
hough much of HOFTEL’s functions take place behind closed doors in private meetings for members, we do also have a trio of large-scale conferences with 250–300 attendees – these are the Gulf and Indian Ocean Hotel Investors’ Summit in the UAE, the South East Asia Hotel Investors’ Summit in Thailand and the newly launched Atlantic Ocean Hotel Investors’ Summit to be held on 16 and 17 January 2023 at the NH Collection Eurobuilding in Madrid. Why did a hotel owner collective start to run conferences? In our view, there was a clear need for events which did three things...
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The first thing was to allow owners and owner- oriented issues to be at the forefront of an event, so that the people paying for virtually everything the industry does could make their voices heard. The
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second was to ensure that everyone, from service providers to owners, were able to meet a significant number of potential clients without scrambling through many hundreds, or even thousands, of delegates. The last thing? Bring decision-makers together without large numbers of attendees. So far, we have met our objectives with, usually, around 40% of attendees at our ten summits to date being from groups which own hospitality real estate. But why the need for this voice? Why do hotel owners, the key capital in the industry, need help to get their views across?
Two halves make a whole
Ever since Marriott and Host demerged back in 1993, the hotel sector has diverged into brands and operators
Hotel Management International /
www.hmi-online.com
HOFTEL
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