FOCUS 065


Galeries Lafeyette, Shenzhen: The scope to produce focal points


IN GALERIES LAFEYETTE’S new retail space in Shenzhen, the lighting design is an integral part of the brand narrative. We took the time to consider what light was doing at every stage of the customer journey, and embedded fixtures into the decorative focal points to produce a visual tapestry of light and design. One of the best examples of this is how we worked with the team at interior architects Cardy Papa to make the origins of the store come through in the design. Te Eiffel Tower is a recurring motif and subtly references the Parisian subtext of the brand to root the Shenzhen outpost in its heritage. We created an illuminated archway at the threshold, and elsewhere in one of the main circulation spaces, and replicated the contours of the tower through flowing lines of light.


Right Fitting rooms Below The gift department


Te illuminated tower is an important visual cue and stands out because of the way that light and design meet and merge. Is it a piece of artwork, or is it a lighting installation? It doesn’t really matter. What matters is the emotional response that the synergetic relationship between light and design creates. Te feature draws you in, encourages you to pause, and sends you off with a strong sense of the brand.


ALL IMAGES: LAFAYETTE CHINA


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