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5 Another installation from the Solid Nature x OMA collaboration, winner of the FuoriSalone Award 2023


6 Diesel Living x Moroso is an audacious, 3D expression of the Diesel lifestyle defined by a bold, surreal window takeover in iconic Diesel Red


7 The E15 KERMAN Pouffe with Dedar’s Tiger Mountain fabric brings playful energy to the fore


8 Sancal’s Fiesta furniture textile by ByBorre celebrates a 70s colour palette


9 DWA Design Studio created this timber-frame installation for perfume brand Les Eaux Primordiales


Sensorial Awakening


Increasingly, for design to engage, it must appeal to our senses. Moreover, design that achieves this can serve as an escape from the everyday. We saw studios exploring this at Milan through both curation and product.


Solid Nature’s experience, Beyond the Surface, took visitors on a multisensory journey. An illuminated onyx staircase in an array of colours and patterns led to several rooms dedicated to the transformative power of stone, displaying tactile finishes from raw to polished. Finally, a travertine and glass table designed by Sabine Marcelis was displayed alongside specially selected food to reflect the material’s colour – unexpectedly expanding visitors’ sensorial experience of the exhibition to include taste.


Further to taste, we also saw smell being incorporated into displays. At Alcova, DWA Design Studio created a timber-frame installation holding small, smellable clay sculptures for perfume brand Les Eaux Primordiales – their scent activated by small paper fans.


Use of bold, enveloping chromatic colour was another way that designers strove to immerse their audience. At Diesel Living, Moroso led a vibrant pop-up showroom takeover in ‘Diesel Red’, designed to reflect the brand’s characteristic bold identity. Sancal revelled in a 70s colour palette with a vibrant installation of furniture on their stand: the Bold coffee table by Studio Pepe in orange, black and white was displayed alongside seating upholstered in the Fiesta textile, specially designed by ByBorre to celebrate Sancal’s 50th anniversary.


Appealing to our sense of touch, luxurious fabrics and textures invited viewers to enjoy tactile experiences. At the Salone, Leolux, Tacchini and Tecta used corduroy to bring material variation to their minimalistic pieces, while Dedar’s Tiger Mountain fabric brought playful energy to E15’s KERMAN pouffes. Tis movement towards creative sensorial activation is bound to evolve and become more prevalent, both in terms of how designers choose to display their collections and at product level.


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