Clockwise The Grand Magic Hotel in Paris uses light as a transformer of the space. Rather than physically altering the space, light is used to change the ambience at will
THE GRAND MAGIC HOTEL, PARIS LIGHTING DESIGN: MOMENT FACTORY
There was a time when no queue, an eficient check-in and someone hovering to carry your bags would be a fair start to your hotel experience. Arrival at the Grand Magic Hotel is designed to be a little more elaborate: ‘an immersive hotel experience where hospitality meets themed entertainment.’
Developed over two years by Moment Factory, the project fuses lighting, architecture and 360 multi-media technology, transforming the hotel’s lobby and Grand Hall, and immersing guests in imaginary worlds from the moment they enter.
The project involved the creation of an original story world with unique animated
characters and environments. Fusing lighting, soundscapes, technology and digital content, the studio developed an experience inspired by ‘glamorous hotels and the majesty of French castles’. On arrival, guests are greeted by a character called Mr Maurice, the fictional owner of hotel, who comes to life in a digital portrait that hangs prominently above the reception desk. As guests explore the lobby, they encounter continually changing graphics that provide hints of the overall experience. Environments are brought to life through architectural effects and trompe-l’oeil illusions that blur the line between the real and the imaginary. The interior evolves throughout the day and the experience culminates at night when Mr Maurice ‘activates his enchanted
elevator’ to immerse guests in four separate ‘worlds’: the French Garden, the Forest Pavilion, the Water Palace and the Sky Gallery. Each world is an immersive multimedia show, supported by an original soundscape, that unfolds over four acts, taking guests on a deliberately-paced journey that includes relaxing ambient sequences punctuated by entertaining show moments. A seamless layer of multimedia and spatialised sound accommodates multiple viewpoints and sustains the illusion from every angle. In the French Garden, golden light illuminates a living garden landscape inspired by the natural landscape that surrounds the hotel. In the morning, the garden immerses guests in a vivid sunrise. In the afternoon, a sunset welcomes guests back, setting the scene for the
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117
