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FX in conversation with Neel Bradham and Tina Norden during CDW
Wednesday 21 May 11.30am–12.30pm
Design Fields, Northampton Road, London, EC1R 0DF
RSPV:
jeanne@purepr.com >
Parador launches dedicated professional platform
Global flooring design brand Parador has launched a trade- focused digital platform designed for architects, interior designers and contractors.
The new professional portal offers trade partners:
Join FX’s new editor Emily Martin with Neel Bradham, CEO of German- founded premium flooring brand Parador, together with Tina Norden, partner at Conran and Partners, as they explore how German design principles shape company culture as well as products during this year’s CDW. RSVP to join this forward- thinking panel discussion on the values behind the brands and the impact of design on business. We look forward to seeing you there!
parador.de/en
• Exclusive trade resources, including technical data sheets, installation guides and product certifications
• Personalised account management, enabling trade professionals to track orders and manage projects eficiently
• Product insights, with an in-depth look at Parador’s flooring solutions, from the high- performance Vinyl to its eco- friendly Modular One flooring
• Direct support access, ensuring professionals can connect with Parador for tailored advice and project assistance.
Parador said the digital investment reinforces its strategic focus on commercial and contract sectors, and is a response to increasing demand for its flooring solutions. ‘Our new professional platform represents more than just a
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high-quality editorial on the contract design of ofices, hotels, healthcare, education and leisure produced by our team of
dedicated journalists and industry experts.
fxdesignawards.co.uk
website enhancement – it’s the digital cornerstone of our commitment to trade excellence,’ said Parador CEO Neel Bradham. ‘By creating a dedicated digital environment that addresses the specific needs of our professional partners, we’re enabling seamless collaboration and empowering exceptional project outcomes.’ The digital platform launches with support for Parador’s complete product portfolio, including the sustainable Modular One solution, high-performance Engineered Wood offering, and its Vinyl collections, engineered for demanding commercial environments.
Founded in 1977, Parador is a global leader in high-quality flooring solutions, specialising in engineered wood, laminate, and resilient flooring.
parador.de/en
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