PICK OF THE FINALISTS INGREDIENTS AT GUINNESS STOREHOUSE, DUBLIN: MICHAEL GRUBB STUDIO


Ingredients is a new, immersive experience positioned at the start of the Guinness Storehouse visitor attraction. It is also the final stage of a collaboration between lighting designer Michael Grubb Studio (MGS), the in-house Diageo team and external consultants for the Storehouse that has lasted for over ten years. It has involved refurbishing all areas of the attraction over a number of phases with all work based on MGS’s initial Light & Brand masterplan, the blueprint for all projects since 2013. Ingredients was developed in conjunction with brand and experience design studio Dalziel and Pow, with the lighting scheme designed to bring to life the four basic ingredients of Guinness, narrating their journey from nature to brew. Each has its own installation with its own personality and story to tell. ‘It was important to get the right balance of showstopper scale, drama and art, with human-scale tactility and a focus on people,’ says Dalziel and Pow. The visitor journey starts with ‘a sensory reset’, transitioning through an


impressive hand-crafted tunnel to discover a large introductory screen, which acts as a billboard-sized trailer for the story to come. Lighting in this area is restrained, to allow the digital display maximum impact and focus.


The visitor then moves on to a field of real barley, where the weather is dramatic and changeable. The lighting emulates the passage of time through a carefully choreographed combination of light and shadow play. It also subtly shifts from cool to warm tones, evoking the sense of being submerged within the golden crop fields. The next experience is water, involving a huge 14m, curved water curtain that wraps the space, with key stories ‘printed’ on the water. Lighting was incorporated within the feature to add to the drama. The design creates ‘caustic’ effects by reflecting light from suspended metallic dappled materials onto the surrounding walls. The visitor then enters a cathedral-like space, with hops appearing to grow endlessly upwards, illuminated and reflected around them. Silhouettes were


created within the space by lighting through the hanging hops, creating hints of green through the semi-translucent edges of the bunches, recalling the sun breaking through a canopy of green. Luminaires were carefully integrated within to ensure the AV displays retain focus. Gobo projections were then added within the tree canopies along the pathway to layer the lighting effect at both high and low levels.


Upstairs, the visitor discovers the fourth and final ingredient, yeast, in a bright space flooded with light and mist. This creates a shift from nature to a modern, scientific lab. To ensure the sustainability of the lighting scheme, MGS worked closely with lighting suppliers to ensure that specified fittings were selected based on circularity, TM65 and TM66 ratings, and with a preference for local manufacturing and supply. As a result, all the light fittings in Guinness Ingredients can be reused and updated for a minimum of ten-plus years. michaelgrubbstudio.com/portfolio/ingredients- guinness-storehouse


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