064 FOCUS


PROJECT INFO


Client Effective


Communication Design


El Equipo Creativo Flooring


Cotlin carpets, Vielaris Art Parquet, Jòdul ceramic tiles


General Contractor 4retail


Effective


Communication Barcelona, Spain


STAFF WELL-BEING was a big driver for El Equipo Creativo’s design for Swedish company Effective Communication’s new HQ in Spain. Te brief was to offer its young team a fun and fresh workspace in Barcelona where they could both work hard and party hard, with after-work social events and Friday barbecues being part of the offering.


Natali Canas del Pozo, co-founder and creative director at the Barcelona-based architecture and design studio, took inspiration from the city’s beautiful beaches to create a sociable, fun and practical environment. Te main working space has a textured carpet that acts as sound insulation alongside the lively acoustic ceiling in deckchair stripes. Te carpeting here is in grades of blue, designed to represent seawater sweeping up the beach. Te colouring links with the carpet in the reception area with its pool table, which Canas del Pozo describes as ‘a playful striped pattern influenced by beach colours and stripes’.


Clockwise from top right The main working space has a textured carpet that acts as sound insulation. The grades of blue represents seawater sweeping up the beach. Meanwhile, the dining area and the adjacent kitchen feature ceramic tiles in a traditional Barcelonan geometric design


Te dining area, with its large sign proclaiming ‘work & play’, and the adjacent kitchen, feature ceramic tiles in a traditional Barcelonan geometric design that gives a vibrancy to this sociable area. ‘Te design in both spaces reflects a playful and sporty beach aesthetic,’ says Canas del Pozo. ‘Te project’s dynamic combination of colours and textures creates a lively environment fostering an energetic and positive mindset among the staff, aligning with the company’s corporate philosophy.’


ALL IMAGESS: ADRIÀ GOULA


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