Sustainability


Is it


hock full of facts, statistics and information about leather, the Is It Leather website takes on all the misconceptions about leather as well as wannabe substitutes. More importantly, the group’s companion social media campaign is already making a difference, increasing engagement and positive commentary about leather’s benefits.


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“The leather industry has a consumer problem,” says Craig Tonti, former chief operating officer of Eagle Ottawa, leather expert and industry advocate. “Unless we educate consumers, retailers aren’t


Leather International / www.leathermag.com


leather?


That’s the big question for any savvy shopper these days, but it’s also the name of a website helping to change the narrative on leather. Vera Dordick reports.


going to change,” adds Tonti, who is also one of the founders of the Is It Leather campaign. He and Brad Jackson, president of Point Blank Communication, are making some serious headway in engaging consumers about leather: with the support of 12 sponsors and an association, the team set out to draw 75,000 monthly visitors to the website. Already, they are exceeding 100,000 monthly.


From facts about leather and fake leather to tips for shoppers in each category, the website provides concise, consumer-friendly information. There are also many articles about various aspects of leather,


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Meryll/Shutterstock.com


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