CEO DIARIES
It’s also an industry that keeps moving forward. Advances
in technology and manufacturing mean things that weren’t possible a few years ago are now becoming achievable, and that changes the way projects can be approached. Better design capability, improved technical information and more visibility earlier in the process all help customers make better judgments about what is right for the job. For somebody who enjoys engineering and practical problem- solving, that constant movement makes the industry very rewarding because you can see real progress in how challenges are solved.
For me, one of the most satisfying parts is being able
to use technical understanding to help solve real-world problems and support better decisions earlier in the process. When the planning is right and the solution is right, it can make a real difference for the people carrying out the work. That is something I have always liked about the industry – it combines technical thinking with practical impact, and it gives you the opportunity to keep improving standards in a way that genuinely matters.
Why should people want to join and work in this industry?
Although the lifting industry operates across the world, it’s still a fairly close-knit community and there are a lot of very knowledgeable people in it. As an industry, we all share the same main goal, which is to make lifting safer and make sure people get home to their families at the end of the day. That is one of the strongest reasons to work in this sector – there is real purpose behind what you do, and the standards you work to matter in a very practical way.
It is also a very varied industry. Lifting and moving loads happens in everyday life and in all sorts of industries, often in places people don’t even think about. That means there are a lot of different routes into the sector and a lot of different opportunities once you are in it. Whether that’s hands-on in a workshop, engineering at a computer, project support, design, servicing or technical problem-solving, what ties it all
together is that the work is meaningful and there is always something new to learn.
I also think it is a good industry for people who want to
grow through experience. My own route into lifting started through an apprenticeship, and I still believe strongly in that kind of practical foundation. You learn from experienced people, you build confidence over time, and you develop skills that are genuinely useful. In our business, we are proud to invest in the next generation because we know how important that is for the future of the industry. For anyone who enjoys practical problem-solving, teamwork and doing work that genuinely matters, it is a very rewarding industry to be part of and one that can offer a long-term career rather than just a job.
A number of 15t air hoist trolley units for offshore lifting ready to be deployed.
The lifting industry keeps changing, as advances in technology means innovation is always at hand.
www.hoistmagazine.com | July/August 2026 | 17
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