Advertorial
VMOTION: OPTIMISING IN-STORE COMMUNICATION IN PHARMACIES
The healthcare system has benefitted significantly from both technological development and the increasing importance of digital platforms in recent years. As a result, accessing medical products has become easier: a fact which is vitally important given the challenging times that community pharmacy has experienced over almost 20 months!
their position through sensible and innovative digital solutions from BD Rowa™.
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The BD Rowa™ Vmotion system and the new BD Rowa™ Vmotion Cloud platform provide the ideal basis for digital in-store communication for pharmacies. The control of BD Rowa™ Vmotion screens and the connection with the dispensing robot make it all possible.
‘POS communication is playing an increasingly important role for pharmacies,’ explains Karen McWilliam, Territory Sales Manager – Scotland, Northern Ireland and Republic of Ireland at BD Rowa™.
‘In particular, during the initial months of the pandemic, shop windows played a highly relevant
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hanks to technological development and digital platforms, local pharmacies are now in a position to both maintain and assert
role for communication in light of the restrictive access rules, which often resulted in long queues. Pharmacists were thus able to focus more on their core competence: advising customers and patients.’
The organisation of digital content on the BD Rowa™ Vmotion screens is done with a few clicks via the new BD Rowa™ Vmotion Cloud platform.
Thanks to this easy-to-use process, BD Rowa™ Vmotion is able to both facilitate highlighting recommendations and emphasise or double display certain product lines. As a result, advertising in the pharmacy and in the shop window is independent of the currently available advertising materials and can spontaneously be displayed prominently, if required.
The result of this innovative progress is that community pharmacy now has more flexible
options and is benefitting from the fact that less storage space is required for promotional materials.
New platform with intuitive and easy operation The BD Rowa™ Vmotion Cloud offers numerous advantages. Not only does it have a super-fast user interface, which is particularly intuitive and easy to use, but provides the pharmacist with the option to use either the templates uploaded by BD Rowa™ or those uploaded monthly by project partners. In doing so, contents can be personalised, or completely new contents can be created.
The BD Rowa™ Vmotion Cloud is connected via interface to the dispensing robot in the warehouse and to the pharmacy ERP system. For the pharmacist, this results in a 360° optimisation of the display area and warehouse. This allows in-
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