AESTHETICS: SHOULD PHARMACISTS BE THERE TO ‘FILL IN’?
As an increasing number of pharmacists across Scotland are trained to do aesthetic work including Botox and fillers, Berni Brown sounds a note of caution…
T
he world of injectables for aesthetic purposes is definitely expanding in the UK. Injectable treatments like Botox have been
used all over the world for over fifteen years to safely erase or minimise signs of ageing.
Superdrug was the first of the independent pharmacies to offer aesthetic treatments in 2018, but now an increasing number of pharmacists are being trained to carry out aesthetic work, either in pharmacy or in private clinics.
Award-winning pharmacy contractor, Berni Brown, from Cadham Pharmacy Health Centre in Glenrothes decided to start delivering Botox about five years ago.
‘I was at an awards ceremony,’ Berni told SP, ‘and had spoken to other pharmacists, who were delivering this service. We discussed the various pros and cons of it and I then carried out a lot of research into the market as it was at that time.
‘Eventually, after a great deal of thought, I decided to undergo the necessary training and start delivering the service from the pharmacy. Again, after a lot of research into experts in the field, I found a dentist, who trained me up.
‘That, I very quickly discovered, was the easy part!’
Berni began advertising the service, offering initial 40-minute consultations.
‘I very quickly realised that I would have to offer the Botox service in the evenings,’ she continued. ‘When you’re carrying out a service like this, both you and the patient have to be relaxed. This fact alone makes it virtually impossible to provide such a service in a busy community pharmacy – particularly pharmacies in Scotland which are offering an increased range of pharmacy services such as Pharmacy First etc. This meant that on top of providing the standard pharmacy services during the day, I was then still working in the evenings, which made for some very long days.
‘Other problems arose in terms of managing patients’ expectations. Thanks to reality TV and programmes like The Kardashians, I found that many patients saw Botox not simply as an aesthetic procedure, but as the answer to many problems or issues that they were finding challenging in their lives. Many viewed getting rid of a few wrinkles through Botox or other fillers
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scottishpharmacist.com
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