TABLE OF CONTENTS COVER STORY


PUBLISHER Poppy Behrens


PRODUCTION MANAGER Jeffry Pettingill


EDITOR Erica Shatzer


ADVERTISING SALES EXECUTIVE Claudia Johnson


(602) 678-3532


VIDEO & MULTI-MEDIA SPECIALIST Samantha Nicole Traina (602) 308-6340


CIRCULATION & ONLINE SALES COORDINATOR Amy Sharman (602) 308-6383


MiniCo Insurance Agency, LLC © 2021 All rights reserved.


PRESIDENT & CEO Mike Schofield


WEBSITES


www.ministoragemessenger.com www.selfstoragenow.com


www.minico.com • www.minico.ca www.aranins.com


EMAIL messenger@minico.com Reproduction in whole or in part without written


permission is prohibited. Printed in the United States. Unsolicited manuscripts, artwork andphotographs


must be accompanied by an addressed return envelope and the necessary postage. Publisher assumes no responsibility for the return of materials.


All correspondence and inquiries should be addressed to: Mini-Storage Messenger


10851 N. Black Canyon Highway, Suite 200 Phoenix, AZ 85029


Phone: (800) 352-4636


DEPARTMENTS 7 Publisher's Note


14 Canadian Buyer's Guide 27 CSSA Young Leader's Council 29 Canadian News


October 2021 5 ARTICLES


16 Look Who’s Talking Bliss Edwards, Executive Vice President Of SmartStop Self Storage By Erica Shatzer


19 Three Deadly Cs Draining Sellers’ Access And Influence By Jesse Laffen


21 Compete With The REITs Five Ways To Benefit From Your Brand By Anne Mari DeCoster


25 Reboot Your Team Six Ways To Improve Their Mindsets By Jason V. Barger


8 Fact Vs. Fiction Self-Storage Automation Demystified By Christine DeBord


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