TABLE OF CONTENTS COVER STORY
PUBLISHER Poppy Behrens
PRODUCTION MANAGER Jeffry Pettingill
EDITOR Erica Shatzer
ADVERTISING SALES EXECUTIVE Claudia Johnson
(602) 678-3532
VIDEO & MULTI-MEDIA SPECIALIST Samantha Nicole Traina (602) 308-6340
CIRCULATION & ONLINE SALES COORDINATOR Amy Sharman (602) 308-6383
MiniCo Insurance Agency, LLC © 2021 All rights reserved.
PRESIDENT & CEO Mike Schofield
WEBSITES
www.ministoragemessenger.com
www.selfstoragenow.com
www.minico.com •
www.minico.ca www.aranins.com
EMAIL
messenger@minico.com Reproduction in whole or in part without written
permission is prohibited. Printed in the United States. Unsolicited manuscripts, artwork andphotographs
must be accompanied by an addressed return envelope and the necessary postage. Publisher assumes no responsibility for the return of materials.
All correspondence and inquiries should be addressed to: Mini-Storage Messenger
10851 N. Black Canyon Highway, Suite 200 Phoenix, AZ 85029
Phone: (800) 352-4636
DEPARTMENTS 7 Publisher's Note
14 Canadian Buyer's Guide 27 CSSA Young Leader's Council 29 Canadian News
October 2021 5 ARTICLES
16 Look Who’s Talking Bliss Edwards, Executive Vice President Of SmartStop Self Storage By Erica Shatzer
19 Three Deadly Cs Draining Sellers’ Access And Influence By Jesse Laffen
21 Compete With The REITs Five Ways To Benefit From Your Brand By Anne Mari DeCoster
25 Reboot Your Team Six Ways To Improve Their Mindsets By Jason V. Barger
8 Fact Vs. Fiction Self-Storage Automation Demystified By Christine DeBord
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