InstaView fridge-freezer range which harnesses the power of UV light to maintain a hygienic and germ-free water dispenser effectively and effortlessly,” says David Palmer, LG’s senior product specialist for home appliances. “UVnano operates once every hour to remove up to 99.99
percent of bacteria on the refrigerator’s dispenser tap. For additional peace of mind, users can also activate the UVnano feature with the press of a button.” He adds: “Even with this focus on new hygiene innovations, consumers still demand sleek styles and impressive designs from their cooling appliances, which is why the new immersive and larger tinted glass panel in the 2021 LG InstaView refrigerator still complements the refrigerator’s flat stainless-steel design and aesthetic.”
Connected
Since the pandemic, the benefits of smart home technology have become much clearer to many consumers, but has this filtered through into the cooling sector? Are people getting more switched- on to connected refrigeration appliances? “Some consumers are still trying to understand why they would need a connected cooling appliance,” says BSH’s Ms Posner. “We want to communicate that it’s not just about being able
New premium refrigeration from Hitachi “The new energy labels make the energy rating of an appliance
more visible, allowing consumers to save money by choosing products that consumes less energy. This will also encourage manufacturers to design products that consume less energy.”
Scrutiny Commenting on the environmental benefits, Peter Lawrie, account manager, digital media group, Hitachi, tells Alert: “With the energy cost increases that households are having to tackle, the cost of use for every appliance will come under more scrutiny. “Thanks to the new energy labelling scheme, customers will now be able to clearly see the benefit of more efficient appliances, which will have a direct impact on their pockets. “For retailers, the new labelling scheme should allow them to showcase more efficient products effectively and for Hitachi we have a clear roadmap to meet efficiency targets.”
Driving So, what are the main trends that are driving the cooling market? “Appliances that are on 24 hours a day are becoming more
expensive to run as energy prices rise, so people will want to upgrade to more energy-efficient models,” says Valerie Posner, business unit head, refrigeration, BSH. “As manufacturers, we must ensure that the technology is the very best it can be so that appliances can be as energy efficient as possible. This may mean that appliances have higher initial purchase costs, but, in the long-term, consumers will save money and gain additional benefits. For example, our new fridge-freezers come with better food preservation technology and more flexible storage. These are things that you expect if you’re replacing a 10-year-old model – plus they create less waste.” Size matters too, according to Smeg UK’s head of marketing,
John Davies, who tells Alert: “Capacity is a key for many people, selecting, with style and design. While some consumers will opt for tech, practical size and design to fit your space typically win out.” Commenting on market conditions, he says: “Supply in some
areas has been challenging, but availability is looking a lot more encouraging now.”
Hygiene In light of the pandemic, hygiene has been at the forefront of consumers’ minds – LG is seeing an increasing need for manufacturers to address this in new products and technology. “At CES in 2021, we announced a new model of our popular
48 Cooling Feature Smeg kitchen appliances, including FAB retro refrigerator Milo Cheney, Haier UK’s product marketing manager for
cooling, tells Alert: “Customers are recognising the huge advantages a smart and connected freezer can bring to their home and their family’s health.” “Total No Frost technology is a standout feature of the FD83
Series from Haier. This technology means you never have to defrost a freezer ever again. “With anti-bacterial technology along with fresher sensors,
the freestanding appliance can store food types at different temperatures, so families can lock in the nutritional values of their food for longer.”
With sustainability very much on the agenda, the future of the cooling market looks to be a healthy one. Says Beko’s Mr Bhardwaj: “Solutions for healthy living, like
food freshness technologies, will continue to stay popular within the cooling market, helping consumes prolong the life of their groceries and reduce their household food waste. “With sustainability becoming a key focus for many
manufacturers, we will continue to see more brands offering appliances with innovative sustainability features.”
to control the fridge from anywhere, but also about being notified when there’s a problem via the Home Connect app on tablet or phone. For example, if the door is left open, the app will alert you as soon as the temperature changes in the fridge or freezer.” She adds: “Smart appliances are also ideal for consumers who don’t have the ability to reach the controls, or who have impaired senses or limited mobility and aren’t able to use the cooling appliance in the same way. They can control it via a device that’s accessible to them, gaining increased independence in the kitchen.”
Cooling Feature
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