Euronics aims to educate consumers on sustainability
CIH, the electrical buying group, which is part of Euronics, has launched a new campaign focusing on sustainability that will run throughout the year and form a foundation for the brand going forward. The dramatic jump in energy prices in recent months is part of the rising cost of living for UK consumers who are also increasingly aware of climate change, and the general health of the planet. The Government has introduced extra legislation to ensure
that the products that consumers purchase are as energy efficient as possible. Euronics is well placed to offer advice on the right electrical appliances and how they can be used to best effect to minimise energy and water consumption “There’s so much information out there on sustainability that it
can be a little overwhelming,” said Steve Scogings, chairman of CIH. “What sets Euronics apart is our agents. They are your local
experts and are there to find the most energy efficient appliances to fit their lifestyle and help customers navigate a pathway to a more sustainable future. “Our ‘Just Ask’ messaging encourages consumers to speak to their local agents and learn more about what can be done and which products will fit their lifestyle the best. We will be providing agents with all the information and collateral they need to support customers with these decisions.” The aim of the sustainability campaign is to help consumers understand the technologies contribute towards sustainability, and how to use their appliances to maximise energy and water efficiency, as well as the recyclability and the lifecycle of individual solutions. Euronics has a range of tools available to help consumers
understand the latest technologies as well as guidance on legislation. For instance, Youreko’s Energy Savings Tool will help people
realise the benefits of buying an energy efficient appliance. There is support for laundry, dishwasher, and refrigeration products. The Euronics website provides an overview of some of the
key technologies available in the latest products including sensor drying technology, auto dosing, heat pump technology and
For further details on the sustainability campaign visit
www.euronics.co.uk/sustainability and for information about being part of Euronics in the UK and Ireland email:
membership@cihgroup.com.
TRIC Awards teams up with Euronics for summer 2022 event
The TRIC Awards 2022 will be held in partnership with electrical retail buying group, Euronics. It’s the first time ever that TRIC (Television and Radio Industries Club) has given a sponsor an in-partnership status for the awards and is the second high-profile sponsorship agreement for Euronics this year – the organisation is also an official sponsor of the UEFA Women’s Football. Euronics will be donating TRIC tickets for the Women’s
Euros as part of the event’s silent auction to raise money for this year’s chosen charities Save the Children and the Alzheimer’s Society. TRIC chair, Daniel Todaro, said: “We are delighted to welcome Euronics to the TRIC Awards as title sponsor – our first in the awards’ history. This is a great partnership which complements the Television and Radio Industries Club’s ethos – raising funds for good causes on behalf of talent across broadcast media – online, TV and radio – and also those who
produce the devices we watch and listen on.” The TRIC Awards 53rd ceremony will be back at the
Grosvenor House, on London’s Park Lane. It will see the best talent of TV, radio and online celebrating the most loved shows and talent, and takes place on Wednesday July 6. Presenting the event will be TRIC president, Alex Jones,
co-host of TV’s The One Show for over 11 years. The awards will be presented in front of a live in-person
audience of over 1,000 guests, and will be streamed, for fans to tune in and to watch all the action on a livestream or on- demand, hosted across streaming platform, ScreenHits TV. The tables are still on sale and the final remaining sponsorship packages are available, so if you want to increase your brand awareness then please contact Alexia Sciplino from TRIC directly – email:
awards@tric.org.uk. For more information, visit
www.tric.org.uk and see our
article on page 40. Euronics News 15
induction hobs. It also includes useful features such as a guide to the updated energy labels, making it clearer for people to understand when they are looking at individual products.
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