Haier outlines its grand vision at annual conference in Manchester
Haier aims to be the number one sustainable appliance manufacturer in the UK and Ireland by 2023, and to be in the top three home appliance companies in Europe by 2026. The brand outlined its ambitious plans at its Haier 1 Vision
conference, which took place at the Manchester Central Convention Complex on April 26. Haier invited trade partners, media and colleagues, who
heard speeches from Haier’s senior leadership team, Yannick Fierling, Jean Pascal Rey, Gianpiero Morbello, David Meyerowitz, Jim McEwan and a host of other speakers across the business, who shared the company’s plans for growth in each of the market segments. The event was also live streamed for UK and overseas
colleagues who were unable to attend. Haier’s theme for the conference was ‘the power of three’: One
dream, one goal, one vision. After lunch, attendees were treated to a live cookery
demonstration by the newly appointed brand ambassador for Haier, restauranteur and celebrity chef, Nisha Katona. The conference was followed with a gala awards dinner, co- hosted by Matthew Given, group director, HR for Haier Europe, and Hoover brand ambassador and celebrity chef, Simon Rimmer.
During the evening, colleagues across the organisation were
recognised for their long service, dedication, and outstanding contribution to the business.
Yannick Fierling, CEO of Haier Europe Nisha Katona appointed as Haier brand ambassador
Haier has signed up TV chef and restauranteur, Nisha Katona, as its brand ambassador. The partnership will see her promote
Haier’s portfolio of appliances, including connected ovens, hobs, hoods refrigeration, and wine banks. Ms Katona, who is a food expert and
author, will front campaigns across PR, and advertising, as well as get involved with competitions and events. She will also feature in social media imagery and video content. Commenting on the partnership, she said: “My mission is to enrich lives. I’m looking forward to continuing to do this by partnering with Haier, such a well-known and respected leader in its field.
12 Associate News
“Helping people discover their capabilities using Haier’s products is something I’m really looking forward to doing.”
Haier recently launched Series 2 & 6,
ranges of ovens, hobs and hoods. These new built-in ranges are said to offer
tailor-made solutions for the modern home that combine the best of premium technology to deliver a more intelligent and efficient way of cooking. Jim McEwan, Haier’s chief commercial
officer, UK & Ireland, said: “This is the fusion of two strong leaders in their respective fields. “We are proud to begin this relationship
with Nisha, who will bring our appliances to life and showcase them in the passionate way that she brings to everything she does.”
Associate News
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
