POINT OF SALE...POINT OF SALE
ONLINE MARKETING - CHANGE IS COMING: BE PROACTIVE, NOT REACTIVE
Online marketing is seeing big changes next year. Will
your firm be ready? Fundamental changes to Google and the way the internet works mean you need to act now to stay relevant.
Don’t get left behind! In the digital age, adaptability has always been a cornerstone of success. Taxi firms that have embraced changes and seek out help and advice ahead of the curve are better positioned to grow and succeed.
What’s changing and what can I do? Google will be removing/blocking the use of third- party cookies, but we won’t bore you with explaining what that means, rather we want to look at what this means for your firm and what you can do to prepare:
Urgently upgrade your website To thrive in the years ahead taxi firms must strengthen their online presence. This begins with a robust website that serves as the digital face of your business.
Improve your website’s design to ensure it’s mobile responsive, user-friendly, informative and engaging to capture the attention of potential passengers. Navigation and overall usability on mobile is essential when over 90% of passengers use their smartphones to request rides online and will help you rank higher in search results, encouraging repeat business.
Focus on local Optimise your online presence for local searches. Claim and update your Google My Business profile, encourage reviews and ensure your business details are accurate across online directories. This boosts your visibility when passengers are searching for local transportation. In the absence of third-party cookies, trust and transparency are paramount. Building trust with positive and well-managed, responsive Google business reviews leads to stronger customer loyalty.
Social media counts Social media platforms offer a direct line of communication with passengers. Engage with your audience through regular updates, promotions, and community-building. It’s an opportunity to showcase
PHTM OCTOBER 2023
your brand’s personality and responsiveness. Creating high-quality,
relevant content is key to
attracting and retaining passengers. Share useful information, stories and insights related to your taxi services and the areas you serve. Valuable content builds trust and keeps passengers coming back.
Trust in an agency with proven experience to get results
Change is indeed coming, but it’s an opportunity for you, by being proactive, making necessary improve- ments and staying ahead of the curve to thrive in this evolving digital era.
Remember buy cheap and buy twice! So often taxi firms contact us to help them after problems arise but we can only help so many. Instead of reacting when challenges arise, take the initiative to make improvements that will serve your firm in the long run.
If you need more information get in touch with Taxi Solutions today, but be quick we can’t help everyone!
For a FREE checkup contact us on 0330 088 6006,
www.taxisolutions.co.uk or see our advert on page 18.
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