SOCIAL MEDIA SAVVY
WHY ARE TAXI BUSINESS OWNERS SCARED OF SOCIAL MEDIA?
Article by Phil Holloway Marketing Director Hollogram Ltd
www.hollogram.com
Many taxi business owners hesitate to embrace social media. Why? Perhaps it’ s the fear of negative reviews, uncertainty about what to post, or simply the belief that word-of-mouth and traditional advertising are enough. However, the reality is that every potential customer already has a phone in their hand, and they’re spending a huge amount of time on social media. If your taxi business isn’t there with engaging content, you’re missing out on a massive opportunity.
Your customers are on their phones - all the time!!
It’s no secret that people are glued to their smartphones. In the UK, the average person spends four hours and 14 minutes per day on their mobile device, with two hours and 23 minutes of that time dedicated to social media. But what platforms are they using, and for how long?
l TikTok: 52 mins per day (ages 16-34 dominate this space)
l Instagram: 33 mins per day (popular with ages 18-44) l Facebook: 30 mins per day (strong with ages 25-55+) l Snapchat: 25 mins per day (ages 13-29)
l YouTube: 41 mins per day (wide range of users, including Gen Z and Millennials)
If your ideal customer is under 40, they’re highly likely to be on TikTok, Instagram, or Snapchat. If they’re over 40, Facebook and YouTube remain strong contenders. But no matter the platform, the common thread is video content.
TikTok first: why portrait video matters
Generation Z, in particular, has made TikTok their go- to platform. They’re not interested in static images or long-winded posts; they want quick,
engaging,
entertaining and informative short videos. And here’s the key: everything is in portrait mode. People aren’t turning their phones sideways to watch videos. If your taxi business is creating content, it has to be designed for how people naturally use their phones.
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This means: l Fun, engaging, and snappy videos showcasing drivers, customer experiences and behind-the- scenes moments.
l Relatable, localised content that resonates with your target audience.
l Challenges, trends and viral moments that make people stop scrolling and pay attention.
A well-crafted portrait video-first strategy isn’t just about views - it’s about engagement. Comments, share, and likes drive visibility, and with the right advertising plan, your content will reach the right people at the right time.
Billboards v social media: where should you spend?
A billboard on a busy road? It’s great for brand awareness - but it only reaches the people who physically see it. Compare that to social media advertising, where you can: l Target specific locations (your city, airport pickups, event venues, etc.).
l Target specific demographics commuters, night-out revellers, etc.).
l Retarget people who have previously interacted with your ads.
l Track results with real data - see who watched, clicked, and booked a ride.
For the same budget as a single billboard, a taxi business can reach thousands more
potential
customers online. Embrace social media, dominate your market
The message is clear: if your taxi business isn’t embracing TikTok, Instagram Reels, and engaging short-form video content, you’re losing ground to competitors who are. Social media isn’t just a trend - it’s where your customers live. Start creating fun, engaging and shareable content, and watch your bookings soar.
By using these strategies, your taxi company can attract new customers and recruit more drivers, creating a cycle of sustainable growth.
For support with marketing your taxi business, reach out to Phil Holloway at
phil@hollogram.com or call 01509 398 002.
MARCH 2025 PHTM (students,
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