DON’T IGNORE YOUR SEO
Article by Jamie Holden Marketing Director Lab 215
https://lab215.com/audit
Search engine optimisation is no longer a luxury for taxi firms - it’s a necessity!
Switch tabs for a moment and Google “taxi” or better yet try, “taxi near me.” Are you at the top of the search results? If not, you’re losing out on a huge number of potential customers. Research shows that 75% of people never scroll past the first page of Google, and the top three results get around 60% of all clicks. If your taxi business isn’t ranking well, most people won’t even know you exist.
1. Local search is everything
Taxis are a local business. When someone needs a ride, they search for one nearby. If your business isn’t appearing at the top of local search results, you’re losing bookings to competitors. Google prioritises businesses that have optimised their local SEO. This means having a fully completed Google Business Profile, collecting positive customer reviews, and using location-based keywords on your website.
If your business isn’t in Google’s Local Pack (the top three map listings), you’re invisible to a huge chunk of potential customers.
2. Your competition is already doing it
As you know, the taxi industry is highly competitive, and many firms are already investing in SEO. If you don’t, you’ll fall behind. Think about it - if a competitor ranks higher on Google, they’re getting more visibility, more website clicks, and ultimately, more bookings. SEO isn’t just about reaching new customers; it’s about not losing existing ones to firms that are easier to find online.
3. People trust Google more than adverts
Paid advertising (like Google Ads) can boost visibility, but people trust organic search results more than paid ads. Many users scroll straight past adverts to find the first natural listing. Ranking high in organic search results gives your business more credibility. Customers are more likely to book with a company that appears naturally at the top, rather than one that had to pay to be there.
Paid ads stop working the moment you stop paying, but SEO delivers long-term results.
34 4. Mobile searches dominate the market
Over 80% of local searches are now made on mobile devices, and most lead to an immediate booking. If your website isn’t mobile-friendly, loads too slowly, or doesn’t appear in mobile search results, you’re losing business. A well-optimised website with fast loading times, clear booking options, and local SEO keywords ensures that when people search for a taxi, your company is one of the first they see.
5. SEO is more cost-effective than other marketing
While it takes time and effort to set up, the long-term benefits far outweigh the costs. Once your website ranks well on Google, you don’t have to keep paying to stay there, unlike with paid ads. A well-optimised site generates bookings on autopilot without ongoing advertising costs.
How to improve your SEO
Here are some quick wins to get started: l Optimise your Google Business Profile – fill in all details, add photos, keep contact info up to date.
l Get more customer reviews: positive reviews boost your rankings and build trust with new customers.
l Use local keywords: include terms like “taxi in [your city]” and “best taxi service near me” on your website.
l Ensure your website is mobile-friendly: a slow, outdated site will drive potential customers away.
l Create useful content: a blog with local travel tips, taxi safety advice or FAQs can improve search rankings.
Final thoughts
It’s never too late to start to optimise your SEO, a well- exectuted strategy will bring more traffic, more calls, and more bookings - without the need for constant ad spend.
So, ask yourself again: when someone Googles “taxi near me”, will they find your business first? If not, it’s time to change that. At Lab 215, we understand that effective SEO is not just about reaching more eyes; it’s about engaging the right ones. By optimising your online presence, you’re not just improving rankings - you’re driving real customers to your business. Don’t let competitors take the lead. Take control of your visibility today.
We are offering a free SEO audit exclusively for PHTM readers, visit
lab215.com/audit and quote code “PHTM” to get started!
MARCH 2025 PHTM
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