SOFT MERGING
SOFT MERGING - THE ROUTE TO SURVIVAL FOR SMALL TAXI/PRIVATE HIRE FIRMS
It has been a year since Sevens Callback Cars Wirral joined the Elite family, and what a transformative year it has been. Working together has proven to be remarkably smooth, as both parties brought their commitment and expertise to the table.
Joining forces with other operators in the industry has proven to be a strategic direction. Collaboration within our field is essential for mutual success and sustainability. The synergy created by this partnership has not only enhanced our service delivery but also reinforced our position within the market.
A key contributor to this successful year has been the powerful iCabbi dispatch system from ETGL. This technology has streamlined our operations, allowing us to deliver efficient and reliable services to our customers. The iCabbi system has been a game changer, providing us with the tools needed to grow and excel in a competitive environment.
For firms seeking to join the Elite family and share in this success, we extend an invitation. By becoming part of this collaborative network, you can access the resources and support needed to thrive in the industry. If interested, please reach out to us at
info@elite-liverpool.co.uk. Remember, success is always better when shared.
Reflecting on the past year, it is clear that joining the Elite family has been a monumental step for Sevens Callback Cars Wirral. The collaboration, powered by innovative technology, has paved the way for a promising future. Together, we look forward to continuing this journey of shared success and growth.
A quick word from Colin, manager of Sevens Callback Cars: “Hi, I’ m Colin, the manager at Sevens Callback Cars on the Wirral. I just want to say a big thank you to Paul Newbery and the whole Elite family for welcoming us and letting us join the team. Without Elite’ s support, we would have probably gone under a year ago because of the big firms out there.
“Looking back at this past year, I’ m amazed at how much we’ve grown. At first, when I heard about merging with other firms, I thought: ‘ Oh no, here we go again, another person who thinks they know it
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all.’ But I was so wrong. Paul is a great guy and always there when I need him.
“Working with Patsy, Paul, Glyn, Mark, and Fahad has let me work the way I’ ve always wanted to. The iCabbi system setup gives me the freedom to focus on other important things, knowing I have the support of Patsy, Paul, and Mark. It’ s been fantastic.
“It might sound cheesy, but I think we work well together because we
really care about our
customers and drivers. We operate like a family business, just like the old days of taxiing. Our customers know us, and we know them. It’ s a personal connection we really value.”
And some words from Patsy the Owner of Sevens Callback Cars: “A big thank you to Paul and the Elite Team, Sevens Team and all our drivers for all the support given the past year in making everything work. We are probably one of the only family ran day to day taxi companies left on the Wirral and with the support of our loyal customers and wonderful drivers we have managed to stay afloat.
“In joining the Elite Family we have become an even bigger family, with the same ethics, looking after our drivers and customers as our priority.
“Thank you again Elite for all your support and guidance and here’ s to many more years to come.”
MARCH 2025 PHTM
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