SOCIAL MEDIA SAVVY
HOW TO ATTRACT MORE PRE-BOOKED RIDES THIS SUMMER
Article by Phil Holloway Hollogram Ltd 01509 398002
www.hollogram.com
Summer is one of the busiest – and most profitable – times of the year for local taxi companies. With families heading to the airport, guests needing transport to weddings, and crowds attending festivals, the demand for reliable, pre-booked travel is higher than ever. To make the most of this seasonal surge, taxi companies need to market themselves effectively and become the go-to choice in their local area.
1. Tap into summer travel trends
People love to plan ahead for their summer holidays. Promoting airport transfers early is key. Use your website and social media to remind customers to book in advance – especially during peak weeks when taxis are in high demand. Highlight benefits like fixed prices, large boot space for suitcases, and 24/7 availability. Position your service as a stress-free, guaranteed alternative to
ride-hailing apps,
especially for families with early morning or late- night flights.
Weddings are another summer staple. Let local couples know you offer smart, reliable cars for their big day – from transporting guests to providing a VIP vehicle for the bride and groom. Make sure you’re listed on wedding supplier directories and connect with local venues and planners who can recommend you.
2. Use video to capture summer mood
People respond emotionally to content that reflects the season. Short, upbeat videos of your taxis arriving at sunny airports, guests stepping into air- conditioned cars after a wedding, or drivers helping with bags can be really powerful. These don’t need to be overproduced – even simple clips filmed on a sunny day with friendly drivers and happy customers can help convey your reliability and professionalism.
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These videos can be used on Instagram Reels, TikTok, Facebook, and your website – helping customers see exactly what to expect when they book with you.
3. Run a summer booking campaign
Start a local campaign that builds urgency and highlights limited availability. Phrases like: “Summer slots filling fast – book now for July and August” or “Secure your airport transfer today” work well. Use bold, seasonal visuals – think sunshine, suitcases, sunglasses – to grab attention online.
Target your existing customers with email or SMS reminders, ideally with an incentive for early bookings, such as a discount or priority scheduling. You can even offer loyalty perks to those who pre-book multiple trips over the summer.
4. Optimise your online presence for summer keywords
Update your website and Google Business Profile with summer-specific search terms such as: “summer taxi bookings,” “airport transfers July,” or “wedding taxi near [your town].” Add photos and customer reviews that mention summer trips and pre-booking benefits. This boosts visibility when locals search for reliable transport options during the season.
5. Connect with local summer events
Reach out to organisers of summer fairs or festivals, as well as sports events in your area. Offer your services as an official transport partner or simply ask to be included in their communications. Being recommended by local events instantly builds trust with attendees.
In summary
Summer is the perfect time to grow your customer base and increase bookings – but it takes smart, seasonal marketing to stand out. Focus on what people need most this time of year: reliable airport transfers, stylish wedding cars, and safe rides to and from busy local events. Promote your services early, stay visible online, and make booking easy – and you’ll be the first company locals think of when they need a lift this summer.
JUNE 2025 PHTM
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