UBER UPDATE


UBER BUYS DENMARK’S LARGEST TAXI COMPANY, EXPANDING REACH ACROSS THE NATION


Uber has cemented its return to the Danish market with the acquisition of Dantaxi, Denmark’s largest taxi company. The deal, confirmed by Uber in a statement, will integrate Dantaxi’s 3,500 drivers across 75 municipalities into the Uber app, significantly expanding the plat- form’s reach beyond Copenhagen. Dantaxi, previously owned by investment company Triton since 2018, describes itself as Denmark’s largest taxi firm. The move follows Uber’s re-entry


into the Danish market earlier this year, after departing in 2017 due to challenging taxi regulations. “The partnership with Uber opens an exciting new chapter for Dantaxi,” stated Carsten Aastrup, CEO of Dantaxi, in a press release. This acquisition builds upon Uber’s existing agreement with Danish taxi firm Drivr, which allowed the ride-hailing giant to operate in Copenhagen by providing its app while Drivr supplied drivers and vehicles in compliance with local laws. A similar operational model


will be applied with Dantaxi, ensuring services adhere to Danish taxi regulations, with journey prices displayed in the Uber app prior to booking. While the exact cost of the buyout was not disclosed, the acquisition signifies a major strategic move for Uber in solidifying its presence across Denmark. Dantaxi is expected to continue its current operations, with its drivers seamlessly integrated into the Uber platform for app-based bookings.


UBER U-TURN AS CASH PAYMENTS NOW ACCEPTED ACROSS MOST OF UK


In a significant shift, Uber has begun allowing customers across the majority of the UK to pay for their journeys in cash. This expansion follows successful trial periods in several cities and now encompasses all UK cities excluding London, where the option remains under review. While the move aims to broaden accessibility for passengers who prefer cash or lack bank cards, individual drivers retain the right to opt out of accepting cash payments, citing potential safety concerns related to money.


carrying


An Uber spokesperson explained the decision, stating: “We believe that movement should be accessible to everyone, so following successful pilots over the last 18 months, we have decided to give passengers outside London the option to pay for trips with cash.”


14 “demonstrates that they now


believe in the future of cash in the UK” and aligns their UK operations with many other countries globally. The Treasury Committee’s report underscored the reliance on cash by


various vulnerable groups,


The introduction of cash payments by a company whose success was built on cashless transactions comes as a major report from the Treasury Committee of MPs recently highlighted the need to protect cash users. While the committee stopped short of recommending mandatory cash acceptance


for all businesses


immediately, their report was described as “a wake-up call” to the government on the issue. Cash campaigner Ron Delnevo from the Payment Choice Alliance lauded Uber’s decision, stating it


including some individuals with learning disabilities, those managing tight budgets, and victim-survivors of domestic and economic abuse. The charity Surviving Economic Abuse welcomed the committee’s focus on this issue and supports legally mandated cash acceptance. For now, Uber passengers outside of London can select the cash payment option within the app, with drivers able to opt-out through their own app preferences. Uber has clarified that any insufficient change from drivers will be credited to the passenger’s account.


JUNE 2025 PHTM


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