point of sale ..... point of sale .. CABCARD –


THE EXTENSION OF YOUR TEAM s


In today’s competitive market, fleet operators and independent driv- ers alike need to be able to stay ahead of the competition and continually attract new passengers as well as retaining existing cus- tomers. CabCard offers a com- plete service solution providing a UK bank accredited card pay- ment


developed for


platform the


licensed taxi industry, providing everything necessary for


fleet


operators and inde- pendent drivers to take card payments using the latest chip & PIN technology. As part of the service, CabCard not only manages


all the


administration of pay- ments


from


passengers’ credit or debit cards but also settles drivers’ fares


and tips into their bank accounts each week. CabCard also provide ongoing support in the promotion of the new service to passengers via a number of mar- keting initiatives. Our on board signage informs passengers that they can pay for their journey using their credit or debit card through the ‘in vehicle’ 100 per cent safe and secure chip & PIN terminal. They provide free of charge signage and direct marketing initiatives including a new SMS communication plat- form that has also been


enabling a faster route of communication to passengers. CabCard are keen to become an extension to your


This driver accepts


debit & credit cards by safe & secure Chip & PIN


A processing charge of 10% is applied to fares. Payment Processing provided by CabCard Services (UK) Ltd. CabCard Services (UK) Ltd. SK7 2DH


I stepped out into the glorious warmth of a perfect


summer’s


tailored to meet the requirements of each individual fleet compa- ny or


driver. Whether you are a fleet owner or an independ- ent


driver,


customers will appreci- ate a safe, secure and convenient way to pay for their fares by card.


developed,


You can now follow us on Twitter via @CabCardServices and through becom- ing a fan on Facebook


just team and


many more initiatives can be discussed and


search for PayCabs! Call CabCard on 0845 491 8410 or sign up at www.paycabs.com see our advert on page 23.


ADVERTISING DESIGNED FOR THE TAXI TRADE!


MDH Media Ltd is now offering their taxi mar- keting


countrywide.


service They


have built up a loyal customer base in Devon and Cornwall with a tried and tested system for generating new business for taxi firms large and small. Mark Hewings (MD) says: “It’s a proven concept of getting your number in front of potential customers. We find establish- ments


that need


ashtrays and taxi firms who need more cus- tomers. “We have developed this through our own expensive trial and error into a valuable and affordable serv- ice. We learnt this first hand when we trialled 50 Ashtrays with our own small Taxi firm,


JULY 2012 PHTM


the success was instant. There’s noth- ing better for building trade than having your number directly in front of customers 24/7. Pubs, Night Clubs, Hotels, Restau- rants,


Cinemas,


Takeaways etc....” Quotes from some of


customers include: SOS Taxis, Torquay 01803 505 505 Steve Walton:


“Spending


money on advertising that works always make sense.” Gemini Taxis, Exeter 01392 666 666 Steve Screech: “Great mar- keting opportunity for Taxi companies as it gets your number in the public domain.” Price First Taxis, Bab- bacombe 01803 322 322 Steve Webb: “Good exposure and noticeable results.” Dial-a-Cab, Plymouth 01752 781 781 Andy Wheeler: “A noticeable increases in business, looking to increase our sites.” Give Mark at MDH Media a call 07810 226803. See our advert on page 14.


your independent


morning. Basingstoke was soaked in golden sunshine, with not a cloud in the azure Hampshire skies. The sun glinted on the roof of my car. I slipped on my shades and trilby and headed into Memorial Park on my latest mission to make one Basingstoke cab- bie very happy indeed. The mercury was ris- ing but this was no time for sunbathing. Festival Place was my next target, a mecca for shoppers and sure- ly, a magnet


BASINGSTOKE CABBIE MADE UP WITH HIS £1,000 TIP


for


cabbies. The town centre was bustling. Full of people enjoying the good weather but not a cab in sight. I was starting to sweat. Where could he be? I dashed from road to road, under the


underpass and there, by The Anvil, I saw her. Blonde hair, mysteri- ous smile, unmis- takable trilby… my sticker. I ran up and caught the cab, with just seconds to spare. I sighed with relief. The cabbie, a lovely chap called Stephen Muir- head, was under- standably thrilled with his £1,000 tip. “I thought you had the wrong person at first, I didn’t believe it! I’m ecstatic!”


So yet again,


I’ve


made another cabbie £1,000 richer. Check out the photos from the day on Facebook- simply search for my Mystery Tipper fan page and click the ‘like’ button.


To get your sticker simply visit www. mysterytipper.co.uk. Terms and conditions do apply – go online for details. See our adverts on pages 1, 3, 9, 56 & 77.


UK BASED TAXI DRIVER RECRUITMENT AGENCY EXPANDS


Due to the success of orders taken at the PHM show in Coven- try,


based


taxidrivers.co.uk (the only UK based taxi driver


Loughborough www.eu-


recruitment


agency) is expanding. Darren Green, UK Sales Manager, adds: ‘We are having to add extra training courses in Romania and also here in Loughborough to cope with demand, from our appearance at the show. We have had to recruit an additional member to our sales team. Part of our success has been, unlike our rivals in Prague, we are able to visit each taxi com- pany and so we can work hand in hand. This means we are able to train and sup- ply drivers tailored to


a company’s needs, rather than just sup- plying any driver who wants to work in the UK. We have also been complimented on our after sales serv- ice. The agency is now running weekly cours- es from its offices in Romania, training hard working drivers to come to the UK, as well training at its cen- tre in Loughborough. Darren says: “The benefit to having a self


employed Romanian driver is that they work longer hours as they have no social or fam- ily commitments in the UK; they even pay their own training fees, so the taxi company basically isn’t left hold- ing the tab.”


For more information visit


www.eu-


taxidrivers.co.uk or call Darren Green Tel: 0845 872 9845 see our advert on page 50.


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