SOCIAL MEDIA SAVVY
SUMMER EVENTS ARE YOUR BIGGEST MARKETING OPPORTUNITY THIS AUGUST
Article by Phil Holloway Marketing Director Hollogram Ltd
www.hollogram.com
August is one of my favourite months of the year from a marketing perspective. The weather is usually at its best, schools are on holiday,
families are making
memories, and towns and cities across the UK are alive with festivals, music events, food fairs, sporting fixtures and community celebrations.
For taxi companies, this isn’t just a busy period, it’s one of the biggest opportunities of the year to build brand awareness, strengthen community relationships and generate long-term customer loyalty.
One of the biggest mistakes I see operators make is simply waiting for the phone to ring. The companies that really stand out are those that become part of their local community by working alongside event organisers rather than simply transporting people to and from events.
Think about what’s happening in your local area during August. Music festivals, family fun days, food and drink festivals, agricultural shows, carnivals, charity events, sporting tournaments and outdoor cinema evenings all attract thousands of visitors. Every one of those visitors is a potential customer.
More importantly, every organiser needs reliable transport solutions.
By approaching local event organisers well in advance, you could become their recommended taxi partner. That could mean your logo appearing on event websites, social media pages, tickets, programmes or promotional material. It could also mean your booking number or app being promoted before, during and after the event.
That’s exposure money simply can’t buy.
Event organisers are looking for dependable businesses that help improve the visitor experience. If attendees know exactly who to call for transport home, everybody benefits. Visitors enjoy a safer journey, organisers have a trusted transport partner, and your
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business gains hundreds or even thousands of potential new customers.
The opportunity doesn’t stop there.
Working with event organisers opens the door to collaborative marketing. You could run ticket giveaways on social media, offer exclusive discount codes for event visitors, sponsor a stage or family area, or produce behind-the-scenes content that showcases both your business and the event itself.
This type of content performs incredibly well across Facebook, Instagram, TikTok and LinkedIn because it’s authentic, local and relevant.
Even something as simple as posting photos of your vehicles supporting a local festival demonstrates that your business is actively involved in the community. Customers remember companies that support local events, and they’re far more likely to book with businesses they recognise and trust.
The key is to think beyond transport. Don’t just market taxis. Market experiences.
Show families enjoying a day out. Capture festival- goers arriving safely. Film visitors being dropped off at concerts or collected after an evening of enter- tainment. Every journey tells a story, and every story is an opportunity to showcase your business.
August is also the perfect time to build relationships that continue long after the summer has ended. Many event organisers run annual festivals, Christmas markets, sporting fixtures and seasonal celebrations throughout the year. A successful partnership this summer could lead to repeat opportunities for years to come.
My advice is simple. Pick up the phone, introduce yourself to local organisers, and ask how you can help. Don’t wait to be invited.
The taxi companies that become visible within their communities are the ones that customers remember when they need a journey.
This August, don’t just be the taxi that takes people home.
Be the trusted transport partner that helps make your local events a success.
AUGUST 2026 PHTM
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