INTERVIEW
Expanding the KM territory
Janine Weightman explores the challenges and benefits of being able to communicate with clients, colleagues and c-suite with low-to-no KM awareness.
IN KNOWLEDGE Management new ter- ritory is more likely to refer to new tech and new ideas than new markets. “KM consultancy seems mainly focussed on larger companies,” says Janine Weight- man, “which makes sense as they are more abundant in time and resources to engage in KM projects compared to SMEs”, she adds that there was “a con- centration of KM support and appetite in the South.” So, the consensus is to aim for bigger com- panies, and to be focused more in the south. Janine’s plan is to try the opposite: “I love working with larger companies on meaty pro- jects, it’s also a good cushion of work to help put food on the table,” but, she says, “There comes a time when a girl needs to make her mark in the world, so I’m attempting to reach SMEs with KM. They are entirely different to large organi- sations in terms of their needs, and challenges, and the art of the possible when it comes to KM. “Whilst my motto is ‘have skills, will travel’, I focus close to home on the North of England and Scotland, especially when it comes to SMEs. The north of the UK is buzzing with exciting businesses across the engineering, technological and professional services sectors.”
Work in progress Janine, who described finding the ‘why’ in KM in the July/August issue (
www.cilip.org.uk/page/ InfoPro), is the founder of Knovolution, a KM
30 INFORMATION PROFESSIONAL
Rob Mackinlay (
rob.mackinlay@
cilip.org.uk) is a journalist at Information Professional
Consultancy (and also a speaker at the CILIP 2024 conference in Birmingham) said: “In full transparency I’m not yet sitting with a queue of businesses banging on my door looking for KM support! I’m definitely on that business develop- ment journey of raising awareness and showing people how ‘a knovolution’ can help their busi- ness thrive.”
And while she discusses the different prob- lems that approaching SMEs might bring, she says KMers will be very familiar with some key aspects of the challenges: “I’m finding it’s not dissimilar to raising awareness and getting buy-in from senior leadership teams when I was employed,” adding that “anyone deciding whether to engage in KM needs to understand how it addresses their challenges and what they get in
September 2024
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