SECTION 3 – BUSINESS, ECONOMICS, FINANCE AND ACCOUNTING SPECIALISED DEGREES
BBS/BBA Marketing CAO Code: MH404 MKT | CAO Points 2017: 405
CAO Code: MH404 MKT CAO Points 2017: 405 CAO Points Range 2016: 405-525 Places 2017: 150
Erasmus/Study Abroad Option: Yes Mature Applicants: See p. 196 UK, EU & International Applicants: See p. 201 QQI Link: See p. 198
>If you want to develop core marketing skills and a thorough understanding of how the marketing function fits into a wider organisational context, then this is the degree for you.
>You will learn how to work with a wide range of existing and emerging marketing tools and channels, including digital media, search engine optimisation, social networking, and experiential marketing.
>This degree also helps you understand where, when, and how to spend your marketing budget to greatest effect; how to plan market research, develop strategic marketing plans, and create persuasive communications, while considering the needs of a multicultural, international business environment; and how marketing fits into the operations and strategy of a firm as a whole.
Why choose this degree? >Marketing is both profoundly local, selling to one customer, and global, selling to international markets. Our faculty are a blend of international and local industry experts who bring profound insights into the practicality and complexity of marketing.
>Marketing students at Maynooth benefit from unmatched flexibility and choice. This degree offers you the opportunity to undertake specialist options in the subjects you enjoy so you can specialise your degree based on your own strengths and interests. You will also gain insights into Business as a whole, taking key modules in Management to complement your Marketing studies.
>Additionally, you can avail of the opportunity to take a work placement in a multi-national or Irish firm for a year (subject to availability), an opportunity which provides you with practical business work experience that can enhance your employability following graduation, or complete a study year abroad, gaining insights into another culture.
Course structure 1st year
Core marketing topics including Consumer Behaviour and Introduction to Marketing. In addition, you study other Business modules, including Management and Innovation
2nd year
Master the management functions of Marketing and Management through modules such as Brand Management, Marketing Management, Digital Mar- keting, and Operations Management. Optional 10 credit Electives (see p. 8 for details)
Possible topics 1st year
> Marketing and Consumer Behaviour > Organisational Behaviour and Managing Innovation
> Business Landscapes, Introduction to Accounting, and Microeconomics
2nd year
> Marketing and Brand Management > Integrated Marketing Communications and Digital Marketing
> International Business, Human Resource Management, and Introduction to Management Information Systems
Some students may choose to complete a work placement or study abroad year between 2nd and 3rd year and graduate after the 4th year
Leaving Certificate: 2H5 & 4O6/H7, Irish, English & O4/H7 Mathematics Duration: 3 years (4 years with optional placement – results in BBA award) Placement Option: Yes – subject to availability
Options after graduation? >Business graduates are consistently among the most employable in the Irish education system. Marketing graduates have a wide variety of career choices open to them. They can work for specialist marketing organisations or, indeed, work in any sector or industry as a marketing executive.
>As you study marketing, you will gain knowledge and skills that can help you in any business-related career because you will understand the importance of the view of the final customer. As a marketer, you will see products and services from inception right through to use by the final consumer and have input every step of the way. Marketing is also international in nature and you never know where in the world it will take you!
>The School of Business also offers a range of postgraduate programmes for Marketing graduates.
Contact us
Maynooth University School of Business, Rye Hall Extension
business@mu.ie + 353 1 708 6520 / + 1 474 7207 / + 353 1 708 3703
www.maynoothuniversity.ie/business Find us on Facebook, Twitter, Instagram and LinkedIn
You might also like MH101: Business (International Business / Management / Marketing) in the Bachelor of Arts degree - p. 46, 48 & 50 MH404 BMA: BBS Business and Management p. 131 MH404 INB: BBS International Business p. 132 MH405: BBS Equine Business p. 134 MH407: BBS Business and Accounting p. 135 MH502 LWB: BCL (Law and Business) p. 138
Final year
A more strategic approach to the marketing function through your study of modules such as International Marketing, Social Media, Contemporary Issues in Marketing, Business Analytics, and Strategic Management
Final year
> Strategic Management and International Marketing
> Social Media and Business Analytics > Change Management, International Corporate Entrepreneurship, and Global IT Business Intelligence
Maynooth Education Electives Option (see p. 8 for details)
Full degree and module detail on our Course Finder
www.maynoothuniversity.ie/ourcourses 133
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