EDITOR'S LETTER
PRESIDENT & CEO James Balda
jbalda@argentum.org
Change Is An Inside Job, But It Affects Everyone
“The changes we dread most may contain our salvation.” —Barbara Kingsolver
Unprecedented. The word is a fair definition for this time; that’s why it’s used so often. Yet the only way we can respond to this time is to look to the past, to precedence. What worked before when I faced an obstacle that resembled this? What stories have others told me about getting through a time like this? The qualities in managing change have a lot in common
with being resilient in a crisis: Overcommunicate, be transparent, uphold your culture, values, and mission. One difference may be that while a crisis is a command situation, change is collaborative; a change created without listening to everyone who may be affected by it won’t be a change for long or for the better. Find more insights on change in this issue: • Company leaders talk about how they have weathered changes and what they have learned, p.8
•
Artificial intelligence is changing the senior living industry from workforce to administration to quality improvement. Find out how it’s happening and what to look out for: p.16
• The pandemic brought to the fore a challenge that had been building for some time: loneliness and social isolation. Learn about some design, technology, and activity changes that could be solutions: p.22
• For some of us, the workplace has changed completely. What are some ideas that can help keep remote workers feeling like they’re part of the team? p.26
• We’re starting a new page for executive director voices—check it out and be part of it. p.35
Finally, both the pandemic and the political climate have changed our lives in many ways—making many of us eager to be part of the solution. Argentum Advocates, our new program, makes this possible. It’s a way that we can help you get your voice heard on policy or regulatory changes in the senior living industry. See page 36 on how to get involved.
Having to listen to each other and work side-by-side for positive change in senior living could indeed be our salvation. It has never been more important or more achievable.
– Sara Wildberger Editor
CHIEF FINANCIAL OFFICER Gina Mamone
gmamone@argentum.org
SENIOR VP, PUBLIC AFFAIRS Maggie Elehwany
melehwany@argentum.org
VP, QUALITY IMPROVEMENT John Schulte
jschulte@argentum.org
VP, MEMBERSHIP & EVENTS Brad Williams
bwilliams@argentum.org
VP, GOVERNMENT RELATIONS Paul Williams
pwilliams@argentum.org
SENIOR DIRECTOR, MARKETING & COMMUNICATIONS Jessica McKay
jmckay@argentum.org
DIRECTOR, PROGRAM CONTENT Denise Brassé
dbrasse@argentum.org
DIRECTOR, MEMBER SERVICES & DATA Kari Horesky
khoresky@argentum.org
DIRECTOR, GOVERNMENT RELATIONS Daniel Samson
dsamson@argentum.org
OFFICE MANAGER/ EXEC. ASSISTANT Rosa Montgomery
rmontgomery@argentum.org
ADVERTISING DIRECTOR OF SALES Katherine Madison
kmadison@argentum.org
SALES ACCOUNT EXECUTIVE Brooke Jordan
bjordan@argentum.org
SUBSCRIPTIONS 703.562.1179
PROJECT MANAGER, APPRENTICESHIPS & WORKFORCE DEVELOPMENT Megan Robinson
mrobinson@argentum.org
MARKETING SPECIALIST Kayla McAlindin
kmcalindin@argentum.org
EVENTS COORDINATOR Ashley Foster
afoster@argentum.org
STAFF ACCOUNTANT/ HUMAN RESOURCE MANAGER Olivia Wilson
owilson@argentum.org
EDITORIAL COMMUNICATIONS MANAGER & EDITOR Sara Wildberger
swildberger@argentum.org
ART DIRECTOR Rose Thai
rthai@argentum.org
Senior Living Executive, Volume 28, Number 1 (print ISSN 2161- 6698, online ISSN 2161-671X) is published bimonthly by Argentum, 1650 King Street, Suite 602, Alexandria, VA. Periodicals postage paid at Alexandria, VA and additional mailing offices. Argentum member companies receive subscriptions for staff as part of their membership. Free controlled subscriptions are also available to qualified individuals in the senior living business.
POSTMASTER: SEND ADDRESS CHANGES TO Senior Living Executive, 1650 King Street, Suite 602, Alexandria, Virginia 22314 703.894.1805. Printed in USA. Copyright 2018. Prior to photocopying items for educational classroom, internal, or personal use, please contact the Copyright Clearance Center, Customer Service, 978.750.8400, 222 Rosewood Dr., Danvers, MA 01923 or check CCC Online at
www.copyright.com. Senior Living Executive will not be responsible for the return of any unsolicited manuscripts or photographs.
Copyright ©2021 Argentum. All rights reserved. No part of this publication may be reproduced or transmitted in any form—print, electronic, or otherwise—without written permission from Argentum.
JANUARY/FEBRUARY 2021
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