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OPERATIONAL EXCELLENCE


SOCIAL ISOLATION A PERVASIVE PROBLEM


To study the prevalence of loneliness and the extent to which residents feel socially connected within senior living communities, iN2L surveyed three stakeholder groups on their experiences and perspectives before and during the pandemic, resulting in the report “Bridging the Loneliness Gap: Exploring Perceptions of Socialization, Engagement, and Satisfaction Among Key Senior Living Stakeholders.” In June 2020, iN2L collaborated with research partners to survey three groups: 100 senior living community leaders, 150 residents of senior living communities, and 500 family members who are the main decision-makers for seniors residing in communities. All three groups represented assisted living and continuing care retirement communities (CCRCs).


“A lack of quality opportunities for socialization is an ongoing issue,” the report stated, “albeit one that COVID-19 has highlighted. In a tight and increasingly competitive market, it will be critical for senior living communities to solve for meaningful socialization in order to attract new residents and maintain occupancy.”


Residents “Always” Feeling Lonely Jumps by 230 Percent During Pandemic


Residents Report How Often They Felt Lonely Before and During the Pandemic 35%


30% 25%


20% 15% 10% 5% 0%


Never Rarely Sometimes Before COVID Often During COVID


Satisfaction With Opportunities to Socialize Inside the Community


90% 100%


80%


70% 60%


50% 40% 30% 20% 10% 0%


Residents Before COVID Residents During COVID Satisfied Neutral Families Before COVID Dissatisfied


Satisfaction With Opportunities to Socialize Outside the Community


100% 80%


60% 40% 20% 0%


Residents Before COVID Source: Bridging the Loneliness Gap, iN2L Residents During COVID Satisfied Neutral Families Before COVID Dissatisfied Families During COVID Families During COVID Always


24 SENIOR LIVING EXECUTIVE JANUARY/FEBRUARY 2021


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