OPERATIONAL EXCELLENCE
AI Solutions Are Transforming Every Aspect of Senior Living
By Sara Wildberger A
s artificial intelligence solutions grow both more sophisticated and prominent, they increasingly are
not only taking root in people’s daily lives but growing in influence in how industries operate. Senior living is no exception. In fact, AI is taking on a more impactful part in an array of roles for senior living operations—from staffing and financial management to fall prevention and clinical care. But artificial intelligence isn’t about
replacing human intelligence—it’s about enhancing it. Kelly Keefe, vice president of Community Solutions Strategy at MatrixCare, says AI gives a boost to critical thinking of its users, allowing them to “see things before they might otherwise see them.” Arena CEO Michael Rosenbaum tells
of how Walmart uses machine learning and predictive analytics to determine the selection of items to stock in their stores, analyzing such data as weather and social media to guide it. “It is this analysis of unstructured data,
from multiple sources, in real time, that is perhaps the most unique benefit of AI,” Rosenbaum says. “Whereas no artificial intelligence can
truly compare to the best of our human intelligence, the ability for AI to find patterns and 'signal' very quickly from massive amounts of data is the incontrovertible advantage of AI over human capabilities. “It's not that we are not capable of
analyzing it. It is just that we are limited by time and energy and focus in ways that machine learning techniques are not.”
Reading the vital signs As Heather Annolino, senior director of Healthcare Practice at Ventiv, put it, “Artificial intelligence empowers health care
organizations to obtain and examine data and generate actionable insight quickly and concisely. By quickly uncovering insights and connections, facilities can efficiently enact new or updated protocols without biases—based on fact.” Keefe says better access to data leads to
better AI-aided results—and senior living operators and others have better access to data than ever before. “It’s so much easier now for us to collect
information from external devices—for example, vital sign monitoring like tempera- ture, pulse, respiration, blood pressure—and also wearable devices such as Fitbits and
16 SENIOR LIVING EXECUTIVE JANUARY/FEBRUARY 2021
Apple watches,” Keefe says. “We’re now able to bring in information
from those types of devices and really make a much more robust decision-making aid for our users – one that helps not just to alleviate the burden on the caregiver but helps that caregiver provide much better care.” Annolino says using AI to analyze
hypotheses to show unknown trends can improve efficiency and lead to improvements in addressing health risks. “Many communities are still using manual
methods (paper, spreadsheets) to handle incidents, data entry, analysis, reporting, and other risk tasks,” Annolino says.
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