Atlanta, Ga.-based Thrive Senior Living an- nounced the launch of artifi cial intelligence in all of its communities in 2019. The com- pany tapped Aiva Health to launch an inte- grated technology platform in its communi- ties using Google Home, Amazon Echo, and smart speakers.
Watercrest Senior Living Group, based in Vero Beach, Fla., announced plans for a joint venture with The St. Joe Company to bring a new assisted living and memory care community to Santa Rosa Beach, Fla. It’s expected that the community will off er 107 residences, with 75 for assisted living and 32 for memory care. Construction is expected to begin in 2019.
Appointments, Promotions & Recognition
Affinity Living, based in Hickory, N.C., praised associates for 2018 achievements at the company’s annual meeting in December. Thirty-six communities received awards for outstanding service to their residents during Hurricane Florence and the company also presented awards to one executive director from each of the company’s divisions.
KELLEY SKARP
The Arbor Company, head- quartered in Atlanta, Ga., named Kelley Skarp as senior vice president of sales and marketing. Over the past 10 years, Skarp served in various sales
roles for Sunrise Senior Living. In her new role, she will focus on growth strategies.
SCOTT BRADSHAW
Benchmark raised nearly $80,000 by participating in the 2018 Alzheimer’s As- sociation Walk to End Alz- heimer’s with 44 individual teams of residents and as- sociates. The company also announced that it re- ceived two awards from the Connecticut Assisted Living Association, an Ar- gentum state partner:
JAIME GIRARD
LINDA SILVEIRA
FATIMA OLIVEIRA
ANDREW GOSHERT
Benchmark senior region- al resident care director, Mary Lou Fahy, received the 2018 Distinguished Service Award and The Village at Buckland Court, an assisted living and memory care community in South Windsor, Conn. received the 2018 Best Practices Award – Resi- dent Care. Additionally, the company named Scott Bradshaw as region- al director of sales. Brad- shaw has over 23 years of experience in sales and marketing and most re- cently served as vice pres- ident of sales and market- ing
for BeaconLive.
Benchmark also announced the appoint- ments of several new executive directors: Jaime Girard at River Ridge at Avon in Avon, Conn; Linda Silveira at Greenwich Farms at Warwick in Warwick, R.I.; Fatima Oliveira at Benchmark Senior Living at Plymouth Cross- ings in Plymouth, Mass.; Andrew Goshert at Chestnut Park at Cleveland Circle in Brighton, Mass.; and Phil Lord at Blenheim-Newport in Middletown, R.I.
Brentwood, Tenn.-based Brookdale shared that Carol Koty, a dining services coordina- tor at Brookdale Wilton located in Wilton, Conn., earned second place in the seafood category in the World Food Championships.
JAMIE HOLIEFIELD
Civitas Senior Living, headquartered in Fort Worth, Texas, announced the promotion of three executives. Dionne Motal to chief hu- man resources offi cer; Amy Vittitow to chief marketing offi cer; and Robb Sames to senior vice president of sales and marketing.
LAUREEN MCGUIRE
HRA announced the ap- pointment of Laureen McGuire as vice president of sales and marketing. Prior to joining HRA, she served as founder and president of Envision Se-
nior Solutions, Inc. McGuire has more than 14 years of experience in the senior living
industry, having worked with more than 30 communities. At HRA, she’ll oversee the sales and marketing eff orts of HRA commu- nities nationwide.
JESSICA AKAAH
The LaSalle Group (Autumn Leaves), headquartered in Irving, Texas, announced two key executive ap- pointments. Jessica Akaah has been promoted to COO and John Barbee
has been named chief administrative offi cer (CAO); he will serve as CAO in addition to the position of president, to which he was promot- ed in 2017. Akaah fi rst joined the company in 2007. She has a background as a licensed clin- ical social worker and more than a decade of experience as an owner/operator in memory care. Barbee joined the company in 2007 and has three decades of experience in real estate development and construction plus ten years’ experience in senior living operations.
JACK MCCARTHY
Solvere Living, based in St. Petersburg, Fla., appoint- ed two senior staff mem- bers: Jack McCarthy as executive vice president and Jamie Holiefield as vice president of the east- ern region. McCarthy brings 23 years of experi- ence working in the senior living industry and will be responsible for leading ef- forts to grow the Solvere Living operating plat-
form. Holiefi eld brings over 22 years of expe- rience in sales and operations in the senior living and health care industries. She will be responsible for overseeing and directing all operating components of Solvere Living-man- aged communities in the eastern U.S.
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JANUARY/FEBRUARY 2019
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