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What’s the holy grail of retail? For me, it’s


shoppers that keep coming back time and time again. This means offering an unparalleled


customer experience that makes shopping - whether its online, in-store or on mobile - as easy and enjoyable as possible.


By Natalie Bruins, head of marketing at K3 Retail


T


o do that, you’ll need to prove that you really understand them, from the moment they walk through the front door to the moment they leave with their goods. Understanding customers’ profiles and


behaviour matters, because without it you won’t know what changes or improvements need to be made to boost sales. Transforming a retail environment isn’t a quick or easy task, so making decisions based on a whim or a hunch can lead to costly mistakes. But how do you get the info you need? You can’t follow


each individual customer around the store taking notes about their likes and dislikes. Or can you? With the right technology, it’s possible to monitor how customers use a store, whether online or on the high street, and learn exactly what they engage with along their journey, without compromising their shopping experience.


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