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By David Turner,


senior marketing director at Oracle NetSuite


Retailers are facing threats on many fronts as the high street struggles and consumer shopping habits change. The key to survival is being able to deliver a personalised, seamless and


connected experience across stores and digital channels. Here we take a look at how the cloud can provide a platform for the innovation and speed that are critical to retailers today.


B habits?


arely a day goes by without doom-and-gloom headlines about the retail sector. Squeezed household income, rising rents, business rates, changing consumer shopping habits and competition from online competitors are


all combining to turn the screws on retailers like never before. Not everyone will come through these challenges


unscathed, as seen by the dramatic collapses of some famous names such as Maplin and Toys R Us. Meanwhile other high street stalwarts such as House of Fraser, M&S and Mothercare are engaged in a fight to restructure and stem falling profits. What are the factors driving these changing shopping


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