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By Mark King, global account manager at ShopperTrak


hould we be falling back in love with bricks-and-mortar space? Certainly, the bar for in-store customer engagement is being raised all along the high street.


They’re calling it the ‘Retail Renaissance’, a term which is thankfully replacing ‘Retail Armageddon’ in 2018’s industry parlance. There’s no denying that traditional retail is


under intense pressure, and that the sector is undergoing change the like of which hasn’t been seen since the industrial revolution. So, there is an urgent need for traditional retailers to outdo online competitors by offering incredible levels of engagement in stores, as well as operational efficiency that will keep costs under control, and shoppers loyal.


RESURGENCE OF STORES AS ENGAGEMENT HUBS We see JD Sports delighting its customer base with prestigious athleisure brands, the latest in-store tech and lighting, and DJs popping in to provide a dynamic look, feel and sound. Down the road at value-led Primark, price continues to be incredibly engaging, but the retailer is also cleverly keeping pace with mobile-obsessed shoppers and now uses its massive 5.7 million Instagram following to create conversations and drive shopper traffic into stores. Meanwhile Disney stores are engaging with


children (not adults) realising that beloved film characters from Ariel to Lightning McQueen


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