EGIFTING: how it helps to meet the demands of the changing face of customer experience


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“Your gift card programme might have been in service for years, but if you’ve failed to digitise, or you’re lagging behind in connecting the information from your loyalty programme to gifting, you need to change.”


priority, according to recent Forrester research. Three-quarters of them want to use customer experience as a competitive advantage. To them, the idea and intent looks great


on paper. The actual implementation is quite a bit different. You see, many don’t have the means to improve the experience in the ways customers expect them to. Just 37% of leaders have a dedicated budget for customer experience improvement initiatives, according to the Forrester research. At the same time, customers want an immediate and responsive service.


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